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Posts tagged with Twitter

Twitter has a really bad weekend

Twitter, the wildly-popular microblogging service that's the topic du jour amongst digital marketers these days, had a really bad weekend.

First, on Friday it came to light that a Twitter-oriented advertising network called Magpie was being used by affiliates to promote spammy affiliate links on Twitter. The affiliate links were presented as 'testimonial' tweets and the users who sent them did not directly disclose that their tweets were paid.

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Twitter Partners looks like a fail whale of an agency

In this age of specialization, it's no surprise that we've seen specialization on the agency side.

And that means it's no surprise that somebody has decided to start an agency for the hottest social media service on the internet right now: Twitter.

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DiGiorno launches new pizza on Twitter

digiorno twitterDiGiorno is launching its new flatbread pizza via traditional media channels -- and on one not-so-traditional one. The brand is looking for highly influential twitterers and will be offering to deliver pies to their tweetups.

"We've always been out there with a lot of different media touch points, with a combination of online and offline," Tom Moe, director-marketing for Kraft's DiGiorno brand, told AdAge. "We're always looking for the newest and most relevant places to be in both areas, and we thought this would be a great offer to combine with Twitter."

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Challenges from next-generation URL Shorteners

Digg recently released a URL shortener that doesn't take customers to your website. It wraps your website in a Digg frame instead. This presents a number of challenges.

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Yahoo prepares to apply the social glue to its network

Yahoo has a lot of work to do as it looks to rebuild under new CEO Carol Bartz. Bartz has assets to work with, namely Yahoo's diverse portfolio of highly-trafficked properties.

One of the biggest challenges: figuring out a way to pull them all together, both from an operational standpoint and a functional standpoint.

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Consumers heart online coupons

With all of the talk about social media and Marketing 2.0, it's easy to overlook less exciting marketing tools. Like coupons.

But make no mistake about it: coupons are in vogue as consumers look for every opportunity to save money. That means business is good for players in the online coupon industry.

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Ten Twitter search tools

If you want to keep an eye on what is being said about your company / brand on the web, then searching Twitter is pretty essential nowadays.

Twitter is currently testing new versions of its search engine and it needs to, because the current version can be frustrating to use at times. There are plenty of third party Twitter search tools around though, so I've been trying out a few of them...

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Can Twitter make real money if it can't slay the fail whale?

Twitter's ascent as a social media powerhouse continues unabated.

The next step in its rise: monetization. Twitter has to make money at some point, it has critical mass, there's no shortage of monetization concepts floating around and Twitter management has all but admitted that 2009 is the Year of Revenue.

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Mobile site review: Yahoo Mobile

Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.

As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...

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Searching for meaning in the GoogleTwitter world

Say Google buys Twitter. It was always something that made sense, and now it's gone from "what if" to rumor to late stage negotiations in less than a day. Let's assume it happens and take a peek into what it means for marketers.

Search: Twitter will not become Googleized. With its YouTube acquisition Google showed itself to be a good integrator of other companies. However, it makes sense that Google will clean up the Twitter interface to be more friendly to contextual ads, people search, and keyword search. Twitter will also become more trackable on its own, as well as within Google. And marketers will be intrigued at the possibilities just at the time that search was topping out.

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Is Twitter a platform for real time reporting?

Management Today editor Matthew Gwyther is the latest print media veteran to stick the boot into Twitter, labelling it “a tedious fad we would do well to pull the G20 riot policeplug on”.

He lambasts the “news editors at the national newspapers” for wading into Twitter without adequate resources “to do it properly”, while accusing them of being “desperate to keep up with the Joneses”.

“The result is an unwholesome mess - a garbled Babel of nonsense that leaves you screaming for a return to the times when we could read all about it the day afterwards over our Cornflakes on a page of newsprint.”

Word to Matthew: you can read it afterwards! You don't have to tune in to Twitter! It will all become clear the next day.

But there’s a place for Twitter – and a place for real time reporting too...

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Digg gets into the toolbar, URL shortening market

Digg, the popular content sharing website that lets users 'vote' for their favorite content on the web, is a favorite of online publishers. Get Digged enough and you might hit the Digg homepage, which can drive tens of thousands of visitors in short order.

Currently, there are two ways to Digg content: on the Digg website or through a button that publishers place on their web pages.

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