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London's 2012 Olympic Games are fast approaching, and NBC, which has television rights to the Olympics through 2020, is doing everything it can to recoup its substantial investment.
That's good news for viewers in the United States this year because NBC's strategy will make the 2012 Games coverage the most extensive yet.
The internet has arguably been the most exciting new development for advertisers in the past 50 years, but that doesn't mean that online advertising is without its problems.
Arguably, one of the biggest problems is a misalignment of the interests of media buyers and media sellers, with the latter often not appearing to care much about the value the former receives.
But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.
Air New Zealand has launched a Share & Earn scheme with digitalanimal, tied to the promotion of its 777-300 Premium Economy Spaceseat experience.
Those registered for the programme, which is being trialled in the UK, will receive £50 cash for every share that directly results in a Premium Economy booking for the airline up until 16 May 2012.
A great video strategy can be a lot of work. Coming up with a good concept, producing the video, and editing are all vital steps in the process, but it does not end there.
All too often, businesses will invest serious time and effort into producing great video content only to lose steam once they get the videos online.
Your online video strategy should not end at the upload. Really great content can and often will go far on it’s own, but there many tactics that can be employed online to reach your video’s full potential.
Here are five post-upload steps you can take to ensure your video marketing strategy is a success.
Luxury goods sales through Rakuten LinkShare UK increased 96% in January 2012 compared to the same period in 2011.
Statistics from the affiliate network show that though average item value has dropped 14% year on year, total order value is up 7%.
Rakuten says that the increase shows that luxury shoppers are taking advantage of sophisticated publisher sites that help them browse hundreds of luxury brands.
While Facebook's $1bn acquisition of Instagram may be the biggest red flag yet that we're in a bubble once again, one thing is certain: when the bubble deflates or bursts, countless companies and start-ups yet to be born will come away with more than they came to the party with.
That's because the latest internet boom has brought us a new generation of companies that open source many of the tools and technologies they build to solve their biggest challenges.
There is little doubt that digital is the future of music. The CD may not be dead, but it might as well be.
Its replacement for millions of consumers has been digital music services of various kinds, ranging iTunes and the Amazon MP3 Store to Pandora and Spotify.
The rise of the tablet is one of the biggest trends in computing today and there's little reason to doubt that this trend won't get anything but stronger.
The new iPad smashed sales records, affordable tablets with rich content ecosystems like the Kindle Fire are helping bring these devices to the masses, and Intel is promising a slew of new tablets when Windows 8 is released later this year.
While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.
We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.
The Associated Press (AP) has launched a Video Hub to allow faster delivery of news content to online publishers.
Though still in beta, the Video Hub will give AP’s digital customers access to world news, sport and lifestyle video.
Journalists in the field will be able to upload content via mobile, where it will then be curated and linked to relevant footage from AP’s archive.
The organisation says that the interface is “simple and intuitive" for users and includes an integration with Twitter so customers can follow a particular story then be updated when new content is available.
Ford has partnered with Yahoo to promote the launch of its new Focus Electric in what it says will be a 'digital only campaign'.
As part of this Yahoo will broadcast reality show competition ‘Plugged In’ on its video site, Yahoo Screen, throughout May.
Teams and celebrity guests will compete at locations around the US to win a new Focus Electric car, with viewers encouraged to share comments and photos within a dedicated Flickr group.