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Econsultancy recently held its first ever Digital Cream in San Jose, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream San Jose had marketers from companies such as HP, AOL, Macy's, ModCloth and eBay participate in the roundtables, with a keynote by Chris Tolles, the CEO of Topix, on how marketers can apply techniques from presidential campaigns to their own campaigns.
Augmented reality is becoming a common feature in marketing campaigns, yet there’s little evidence to suggest that it is catching on with consumers.
AR app Aurasma is making a huge effort to build awareness of the technology, and now works with more than 5,000 partners ranging from advertisers to schools.
One of its most successful partnerships is with Top Gear Magazine, which now embeds digital content in every monthly issue.
It has also worked with Universal to promote the new Jurassic Park DVD, and David Cameron is even said to have the app on his smartphone.
To find out more about how AR works, I spoke to head of partnerships and innovation Matt Mills…
In the UK the deadline for compliance with the EU cookie law has come and gone and either you worked like crazy to get your site reconfigured to be in compliance or you decided to wait it out and see what happened. (Lots of us are still waiting).
But are you ready for the next deadline?
For those of you who have implemented a solution and collected your consumer’s consent regarding cookies you may not know that there is another deadline coming on or around the 26th of June. The date by which at least 35% of third party cookies will have been deleted.
It seems like storing the cookie preference in a cookie may not be the best solution, but are their other options? Yes, Device ID.
With Device ID a website owner gets to have the value exchange discussion with a consumer just once and then to store their preference in a way that doesn’t get deleted every time a consumer clears their cookies.
As we pointed out in a blog post yesterday, the travel industry is highly sophisticated in its use of digital marketing, and SEO in particular.
A report from Epiphany and Searchmetrics found that TripAdvisor dominates organic search rankings, but other travel sites are achieving high visibility in SERPs by targeting niche keywords and building high quality backlinks.
Another section of the report shows that a majority of sites are failing to make the most of videos and images to maximise their search visibility.
It has a big impact on traffic, as page one visibility in SERPs can often be achieved more quickly through good universal search rankings.
And good visual content is integral for the travel sector, with people keen to see pictures and video guides of places, tourist attractions and hotels.
So why is it so important, and which sites are getting it right?
Today at Digital Cream in San Jose, Chris Tolles of Topix started the day of round tables and discussions by looking at how marketers can model their campaigns on political campaigns.
As we gear up for the next US election this fall, the topic is not only timely but as the presidential campaigns move rapidly to their end in the upcoming months, there are continual lessons to be learned.
Increasing conversions on smartphones is notoriously difficult, with consumers often reverting to desktop or tablets to make a purchase.
This is highlighted by new data from Affiliate Window, which suggests that both traffic and sales through its network have increased in the past six months but conversions are down.
AW’s new white paper, M-Commerce: The Complete Picture, reveals the latest statistics from its affiliate network, as well as more general data on mobile commerce.
Here we look at some of the sales, traffic and conversion stats from AW's own network.
Lee Duddell is the Founder of WhatUsersDo, a UK based company that offers online user testing to customers including O2, Dixons, ASOS and Schuh.
I've been asking Lee about the challenges of starting the company, the common user experience problems unearthed by testing, and how he sees the UX market developing in the next few years.
Earlier this week, Sainsbury's purchased a majority stake in ebook retailer Anobii from HMV for £1 in what was the latest example of a major retailer trying to extend its footprint into the world of digital content.
Yesterday, we saw another example of this same trend as Tesco purchased UK-based music streaming service We7 for £10.8m.
Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.
But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.
Didn't think Twitter was mainstream?
All doubt about Twitter's position in the media world was laid to rest this weekend as the company aired its first ever television commercial during the Pocono 400 NASCAR race.
Yesterday at Blogworld, Callan Green from Sony Electronics presented Sony's new Pinterest strategy and highlighted how businesses can get started in this growing space.
When you are preparing for the launch of this kind of strategy, it's helpful for your team to begin by using the platform personally. Next, it's important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.
By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.
Rick Wion, the director of Social Media at McDonald's, opened his presentation at Blogworld in New York this week with the statement "everyone loves a crisis."
Controversy spurs conversation, crisis can drive traffic, and hand-wringing draws a lot of attention. In most cases, pundits are very good at it.
But what can you do as a company to navigate these waters?