{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Advertising

Google pays publishers to get data for Consumer Surveys offering

Large multinational corporations and consumer brands spend big bucks on market research, and for good reason. Figuring out what consumers are thinking about and what they want can help inform crucial product development and marketing decisions.

If you're an entrepreneur or small business owner, having access to similar market research insight is probably a very appealing proposition, but the costs typically put that market research out of reach.

Google is hoping to change that with a new offering called Google Consumer Surveys.

1 comment

Tate aims to drive online sales with new e-commerce shop

Tate has launched a new e-commerce site aimed at increasing sales and driving more revenue to support the organisation’s galleries.

The previous version was almost 10 years old, so Tate Enterprises redesigned the site with a focus on better interaction with old and new customers - while making the site easier to navigate.

Tate has been testing and developing the site with e-commerce provider Venda for more than a year.


Q&A: Rovi's David Jordan on the future of digital entertainment

At Mobile World Congress this year, digital entertainment specialist Rovi announced a partnership with Dixons Retail that would see the British company use its technology to power an "over the top movie service" called KNOWHOW Movies.

This is the first time a UK brand has used Rovi Entertainment Store, a white-label product, to give consumers access to films and TV shows via a digital store.

But Rovi has fingers in many pies, from entertainment discovery, to distribution and advertising.

We sat down with David Jordan, Rovi's VP of Marketing to talk about developments in this space, the opportunity for marketers and what it means for consumers.


Video: PayPal shopping showcase

Last week, we visited the PayPal shopping showcase in Tribeca where PayPal had set up a number of vignettes highlighting the future of payment to inspire retailers to looking beyond their current payment options. Since they opened last November, more than one of their future payment methods have become a reality.

We had a chance to talk to Anuj Nayar, Global Director of Communications, about PayPal's new offline strategy, why PayPal Here is ultimately a better solution than Square and how PayPal wants to change the nature of payments.


Disney UK signs rental deal with YouTube and Google Play

Disney UK has signed deals with YouTube and Google Play to offer rentals on selected titles such as Pirates of The Caribbean and Real Steel.

This is the company's first content agreement with Google in the UK, which will see films delivered online and mobile devices for £2.49 to £3.49 per film.

Customers will have 30 days from the purchase date to begin watching the rental, and once they've started, 48 hours to finish the film.


Do social interactions deliver higher value conversions than natural search?

A new study from e-Dialog and ClearSaleing suggests that conversions that occur after exposure to a brand on social media deliver more than $280 per order - compared to less than $100 for those that are driven by natural search.

Social also delivers better revenue per click ($5.24) than email ($3.18) and paid search ($4.38), indicating that purchasing intent is high.

The Guide To Market Leadership 2012 set out to identify the trends that will impact digital marketing this year, including improving conversion quality, increasing the focus on customer intent and seeking quality in display media campaigns.


Pinterest: a spammer's newest best friend?

Pinterest may be one of the hottest start-ups of the moment, but early adopters, brands, bloggers and members of the media aren't the only ones paying attention to the service's growth.

Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.

Google Semantic Search Update

Google’s semantic search set to revolutionise SEO

Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.

We believe it will mark one of the most significant changes to search engine marketing since AdWords was launched.

In fact, this could be the beginning of the end of search results as we know them...


Mad Men season premiere sparks big social chatter

A mere decade ago, the water cooler was still the ideal place to discuss the movie you saw over the weekend or the TV show you watched last night. But with the rise of social media, the water cooler is, for many viewers, online.

When it comes to talking about the latest happenings on the big screen and the small screen, connected devices are creating an entirely new dynamic, one in which viewers talk about the content they're consuming with large audiences in real-time.


Digital Cream 2012: attribution hot topics

At Digital Cream London we hosted the attribution management roundtable where we were joined by marketers from some great brands.

The brief was to share experiences and to discuss the issues surrounding attribution and path to conversion analysis.

The day highlighted some consistent themes that are key to many industries and in the interest of continued learning and development among both brand peers and experts, it seemed like a useful idea to document the hot topics and to begin to answer them.

So with ‘Chatham House Rules’ firmly in mind, here we go...


Why Georgia affiliate tax is really no "good news"

The State of Georgia has just passed a bill which includes what has become known as an "Amazon tax".

Some believe this to be a "good news" for the state. But is it really?


SXSW video: Review of the Interactive Trade Show 2012

While at the SXSW 2012 Interactive Trade Show, we had a chance to tour the floor and meet with some of the companies on display.

They offered a wide range of marketing solutions and gave us a few seconds of their time to give us their elevator pitch explaining just what they do.

1 comment