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Today’s savvy web visitors are increasingly looking for that ‘little something special’ and are flocking to websites that treat them in unique and targeted ways.
To keep your content fresh, engaging and relevant to ensure a visitor returns time and time again, investment in an effective personalisation strategy is key.
In the past few weeks a number of people have asked me about the key characteristics of a good writer. How has this changed in recent years? What do we want to see when hiring writers?
I thought I’d outline my views in a handy cut-out-and-keep list. I’ve probably forgotten a few things but I hope you’ll be able to see where we’re coming from...
As a company, we aim to give online businesses greater visibility into what their customers actually see and experience online.
And time and time again we see companies shocked by the fact that, often, their websites just aren’t designed with their customer in mind!
Over the past 12 months, a lot has been said of email becoming a one-to-one channel, with many industry evangelists crying out to marketers to start segmenting a little more, and claiming that spray and pray senders will be perceived as nothing more than spam.
But did we manage to successfully communicate the severity of the situation and the benefits of change, as an industry? I’m not so sure we did, and Groupon is a prime example of a brand that would greatly benefit from this.
Barnes & Noble has high hopes for its new e-book reader, the NOOK Color. Described by some as half e-reader, half-tablet, the $250 device, which runs on Google's Android operating system, has been sold an estimated 3m times since its debut last November.
Now, B&N is eager to develop a strong developer ecosystem. The retailer has launched a NOOK SDK 1.0 and a shiny new NOOK Developer website which invites developers to "change the future of reading" with B&N.
Some brands, by their nature, find it hard to build a social profile and reap the SEO benefits. One way round this is to build a community of peers and competitors rather than customers.
Newspapers face numerous challenges in the digital age. From online business models to organizational structure, many newspapers are struggling to find their way in the world.
And then there are the 'smaller' challenges that are sometimes just as thorny. One of these: the importance of journalist objectivity.
Traditional publishers have known better days. The business models of the past are failing, and new ones that can take their place are, for many publishers, elusive.
But a few, like The Financial Times, are not just surviving, they're thriving. And increasingly, they're extending their success into new channels and onto new platforms.
After being bought by AOL for $315m, it's safe to call The Huffington Post one of the most successful new media ventures to date.
The HuffPo's rapid rise and nine-figure acquisition is all the more incredible because of the fact that much of the HuffPo's content is created by unpaid contributors.
Lured by the promise of being able to write for a massive audience, experienced and often-recognizable individuals helped Arianna Huffington build the HuffPo into what it is today.
QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011?
Here are ten ways that QR codes could be implemented into businesses, whether B2B or B2C. You will have heard of some of these, but i'm sure there are a few you haven't...
When investing in or buying a company, taking a peek under the hood is all but required. Anything else, of course, is sort of like going to Vegas and betting a huge chunk of your retirement on black.
Generally, due diligence includes looking at a company's financials. From the top line to the bottom line, prospective investors and acquirers need to know how healthy a company is and where it appears to be headed. But when investing in or acquiring an online business, should investors and acquirers be paying more attention to the SEO profiles of the properties they're considering?
Every copywriter and marketer faces the challenge of writing web copy that connects with their readers. Engaging copy encourages visitors to find out more, spread the news to colleagues and make return visits.