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Posts in Content

Digital may not save book publishers, but...

For many industries, digital technology is both destroyer and savior. Take the newspaper and music industries, for instance. The internet is frequently blamed for their demise, yet new technologies are also expected by many to help save them.

When it comes to how digital is killing and saving established industries, book publishing may not grab the most headlines, but it is arguably one of the most affected.

7 comments

How to prepare for unexpected website outages

For many companies, the web has become a cornerstone, if not the heart, of their business. So what would happen if your site went down for a significant length of time? Or even for just a few minutes?

For a company with a static page it may not mean much, but for an online retailer trading in the run up to Christmas or a bookie on the day of the Grand National, the effects on the bottom line could be catastrophic.

Are you prepared for the unexpected?

6 comments

Google's Farmer update: who was hurt the most?

Last week, Google unveiled an algorithm update designed to ensure that its SERPs aren't dominated by low-quality content farms which specialize in producing rivers of search engine-friendly pages.

The rationale for this update is clear: faced with increasing public criticism over the quality of its SERPs, Google had to act.

18 comments

A/B testing: five informative case studies

A/B testing is an incredibly useful tool for designers, developers, managers and executives. Sadly, despite the benefits, it’s often underused.

The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including conversions and sales, as evidenced in the following five case studies.

8 comments

Article marketing: is it worth the effort?

Increasingly the content marketing is growing from a glint in the copywriter’s eye to a fully fledged marketing beast, rampaging through budgets and upsetting marketing manager’s neatly planned timetables (We even run a course about it).

Someone, somewhere finally figured out that if you have a lot of compelling content, then you’ll get more readers hanging out on your site. Of course, the trick lies in making people aware of all that fantastic content in the first place.

It’s fair to say that users are often creatures of habit, visiting the same blogs and sites on a daily basis, so while link building and guest blogging have major parts to play in a detailed content strategy, occasionally the only way to get in front of those cloistered users is to market articles directly to sites they are already visiting.

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LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.

12 comments

Six reasons why your brand should hop on the API bandwagon

The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.

In this post, I'll explain how APIs can take your brand in promising new directions by harnessing the power of the community...

5 comments

Apple's App Store subscriptions: the good, the bad and the ugly

Some publishers believe that Apple may hold the key to a profitable future. Thanks to the success of the company's iPad, for instance, there's a lot of excitement amongst traditional publishers who have seen their revenue from 'old' channels like print plummet. Some publishing moguls, such as Rupert Murdoch, are so excited that they're investing tens of millions of dollars in iPad publishing.

But previously, there was a huge barrier: a lack of an Apple-sanctioned solution for selling subscriptions from within Apps. That solution came yesterday, and it offers some things publishers will probably love, but a few things publishers will likely hate too.

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Developers, publishers beware: everywhere is nowhere

iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...

The number of channels and platforms on the internet and mobile internet is astounding. And it's growing practically every single day. In many ways, this is a blessing, but it's also a curse for developers and publishers.

4 comments

51 essential link building tips

I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work. 

But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.

So below are some of my top tips that cover off pretty much every way you can go about building links...

47 comments

Online video usage up significantly: report

Online video may have a long way to go before it dethrones the television in the United States, but its rapid rise shows no signs of slowing down.

According to Nielsen, home and work online video usage rose a whopping 45% in January 2011 as compared to January 2010. Perhaps the most impressive fact: this growth isn't being driven by new users. The number of unique viewers only increased by slightly more than 3%, meaning that those who are already consuming video online are consuming more of it.

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The anatomy of an ideal guest blogger

The anatomy of an ideal guest blogger  At Econsultancy we’ve always tried to share the knowledge of our community, which is far greater than our own collective brain.

We used to do this primarily through a weekly interview with an in-house e-commerce professional, where we’d try to ask the kinds of questions that would lead to some revealing answers. We’ve always greatly preferred actionable insight, rather than exclusive company news.

A few years ago we published the first post on this blog and shortly thereafter started to invite industry experts to contribute articles. The Econsultancy brand is heavily aligned to ‘learning’, and what better way to learn that to share first-hand insight from guest bloggers who are insanely knowledgeable in their field?

6 comments