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Posts in Content

10 digital predictions for 2011

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.

Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever. And though it appears I waited until after the year turned, I blame my iPhone alarm clock and its 2011 bug.


Six handy tips for small charities to promote their websites

I’ve been working with small charities and have been struck by the struggle they face when planning what do to with their websites. The big brand national charities have the luxury of employing web managers but smaller local charities don’t have the budget and there is often no in-house experience. So what should they do?

A website is essential to get mindshare even if it’s not driving direct revenue, so I started to think of a hit list small charities could work from to get their websites beyond the purely functional.


How to steer clear of the OFT when blogging

Placing posts on high-authority blogs that include links to your own pages is a sure-fire way to boost your website’s organic optimisation.

Gaining sought-after link juice by negotiating guest blogging slots on popular websites can be a really powerful weapon in your search engine optimisation (SEO) tool kit. So powerful in fact, that many corporations and SEO execs are very willing to pay in order to secure the link.

But it’s now looking bleak for anyone who relies on paid-for placement, with the Office of Fair Trading (OFT) taking an interest back in December.


Will publishers crack the iPad code in 2011?


Remember the fanfare when Wired launched its first iPad app, and the frenzy that ensued once Conde Nast announced it had been downloaded over 100,000 times? 

Publishers need to swallow the fact that Wired's success was an anomaly, and it isn't likely to be repeated unless the current app development and pricing strategies change dramatically.

The proof? According to stats from the Audit Bureau of Circulation (ABC), iPad app sales for the top publishers, including Wired, declined over the course of 2010. 


Can carrier billing save Android Market?

Google's Android operating system may be a prominent fixture in the mobile world, but when looking at the app economy within it, Android is having a hard time competing with Apple and iOS.

One big reason: Android Market, Google's online marketplace for Android applications.


Your iPad newspaper: even more expensive than the real thing?

Ask many consumers why they've stopped purchasing dead tree publications like newspapers, and chances are you'll hear comments like "the cost is too high."

Ask those same consumers what they expect when it comes to the digital/tablet versions of their newspapers of choice, and you'll probably learn that they expect the cost to be lower. And for good reason: there's no paper and ink to buy; the marginal cost of selling an issue of a newspaper on an iPad is pretty close to $0.


Five lessons from the Gawker, McDonald's data breaches

What does online gossip rag Gawker have in common with fast food restaurant chain McDonald's? In the past several days, both have fallen victim to hackers who gained access to user databases.

The Gawker hack, in particular, has garnered a lot of attention because the hackers seem most interested in humiliating the popular blog. They have released the emails and passwords of more than 1m of Gakwer's registered users.

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Forget grandma, the RIAA's next target is politicians

Enforcing copyright online has proven to be quite difficult. More than a decade after Napster brought the subject of digital piracy into the mainstream, content owners are still struggling to protect their rights on the internet. They have finally learned one thing though: suing grandmothers (and dead grandmothers) doesn't work.

So what are content owners doing? It appears they are turning their attention to a more receptive audience: politicians.


What does 2011 hold for display and demand side marketing?

Many advertisers, agencies, and technology providers face their biggest challenge in 2011: how to innovate and keep pace with the dynamic and every changing digital landscape.

Going into 2011 advertisers and agencies will need to adapt, embrace innovation, new technologies and structure for changes in the way that display is purchased and managed. Data, inventory, demographics, audience segmentation and behavioural retargeting are all vital components in the rise of demand side platforms (DSPs).


Is Tumblr Friendster, or Twitter?

The market for blogging and microblogging services is quite competitive, but one of the simplest, Tumblr, has also managed to build a large and loyal following.

But keeping up with that large following as it grows is proving to be tough, and after experiencing 24 hours of downtime the other day, some are questioning whether more tumbles will take their toll on user loyalty.


iPlayer coming to the US...on an iPad

Is the iPad the future of media and publishing? Media moguls like Rupert Murdoch and Richard Branson think it is. As a result, they're making big bets on the iPad.

Another big name apparently has a lot of faith in Apple's tablet device too: the BBC. According to reports, it is planning to launch a version of iPlayer in the United States, and has chosen to roll it out on the iPad.

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Social ranking signals revealed: what Google and Bing are really using

It's widely assumed that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.

But which signals are being used, and what sort of weight are they being given? Thanks to interviews Search Engine Land's Danny Sullivan conducted with both Google and Bing representatives, we now have a better idea.