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Posts in Content

Coming soon to a search near you: Google Apps documents

In the near future, your Google search results might contain something you hadn't noticed before: documents published through Google Apps.

According to The Register, Google sent an email to Google Apps users last Friday indicating that some documents published through Google Apps will soon be indexable by Google's crawler.

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George Clooney, Facebook and prostate exams

Celebrities and social media seem to go together like cheese and wine for good reason: social media is one of the most powerful mediums for celebrities to connect with fans, increase their visibility and maintain their personal brands. Oh, and stoke their egos.

From Ashton Kutcher to Lindsay Lohan, Michael Phelps to Shaquille O'Neal (oh, and Kanye West), the celebrities you love (or love to hate) are increasingly on Facebook, Twitter and other popular social media platforms. But that doesn't mean that everyone in Hollywood is starstruck with poking and tweeting.

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Are relevant links overvalued by SEOs?

It's a fairly common SEO belief that acquiring links from authoritative websites relevant to yours is one of the best ways to achieve results. And it makes sense. After all, why wouldn't search engines want to consider the relevancy of a site to the sites it links to?

But what if the belief that site relevancy is an important SEO factor is wrong? According to SEO consultant Richard Baxter, that may just be the case.

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[please enter subject line]

This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.

Whatever software you use for your email campaigns, these tips are worth reading...

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Another popular tech blog embraces paid content

There's a lot of talk about newspapers charging for their content online but quietly, something interesting is happening: the very blogs that are usually associated with 'free' are dipping their toes in the waters of paid content.

In the tech blogosphere, TechCrunch and ReadWriteWeb sell reports. GigaOm has a subscription service. Add to that list Ars Technica, which has launched a new subscription service dubbed Ars Premier 2.0.

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What the Internet Manifesto gets right and wrong

The 15 German journalists and bloggers behind the Internet Manifesto have a message for mainstream media organizations: the internet is here and you had better adapt.

The Manifesto, which has now been widely-circulated and discussed by some of the very organizations it speaks to, contains 17 declarations about "how journalism works today".

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Microsoft may be jealous of Google but that doesn't mean it isn't right

The proposed settlement in the class action lawsuit over Google Books has proven to be quite controversial. Amazon, the American Civil Liberties Union and the Electronic Frontier Foundation are among those questioning the proposed settlement. On the other side, Sony, the Computer & Communication Industry Association and the Authors Guild are among those supporting the settlement.

Opponents claim that the settlement will give Google a virtual monopoly over online books. Supporters claim that the settlement will benefit consumers and does not preclude others from competing in the market.

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Anatomy of a re-branding: The Economist

Back in July I wrote about the planned re-branding of The Economist. It was a risky move because The Economist is a magazine with a sterling reputation and an affluent readership. Two months on, the full strategy behind the re-branding has appeared online. 

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Newspapers get hip to duplicate content issues

Duplicate content can be a real SEO killer. For obvious reasons, search engines pay close attention to duplicate content and online publishers risk having duplicate content 'filtered' out.

While Google and other search engines are pretty good at identifying original sources and widespread acceptance of the canonical tag should eventually help, for online publishers who syndicate prolifically, dealing with duplicate content issues can be a challenge.

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WordPress attack catches bloggers off guard, but it shouldn't have

Over the weekend, reports surfaced of a seemingly widespread attack targeting older versions of the popular blogging software WordPress. The attack leaves WordPress installations severely compromised and appears to be part of a campaign to spread spam and malicious code.

Numerous bloggers found themselves victims. One of those bloggers was popular tech personality Robert Scoble. He claims that two months of his blog's content was lost and that his site was booted from Google's index because of malicious code that had been inserted (ouch).

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The 5 things Twitter must do to avoid #fail

How popular is Twitter? It's so popular that some would suggest it's worth billions of dollars. But as many of us who lived through the first .com bust know all too well, it's disappointingly easy to take something that looks like it has a future filled with success and turn it into fail.

In the case of Twitter, I think there are 5 things that the company's management needs to do to avoid that fate.

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Five swinish ways publishers put pageviews above people

For online publishers dependent on advertising, few things are as important as pageviews because more pageviews tends to equal more dollars. There's nothing inherently wrong with attempting to boost these numbers; it's to be expected.

But not all pageviews are generated equally. There are a number of swinish techniques online publishers use to inflate the number of views.

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