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Posts in Content

ESPN looks to score with 3D

Avatar, the sci-fi blockbuster that has already grossed more than $1bn globally at the box office, has rekindled interest in 3D entertainment.

That's because a lot of the buzz around the movie, which can be viewed in a 3D flavor, can be attributed to the 3D experience.

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Will Google Wave be the stand-out collaboration success of 2010?

Hot on the heels of my previous post on knowledge management, I thought it would be interesting to take a more detailed look at Google Wave.  Of all the announcements in the social media/collaboration space that I’ve had chance to digest this year, Wave has the greatest resonance.

Here I’ll tell you why and hopefully it will encourage a debate from those who are better placed than me to voice an opinion...

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Five things you need to do online in 2010

If sorting out the corporate website is your ambition for 2010, it can be pretty difficult to know where to start and what to prioritise. After all, you’re bound to have a budget to stick to. So where should you start?

15 comments

A man walks into a bar

A Martini, you would think buying one would be simple.If your Business to Business website were a bar, what sort of bar would it be? After the festivities of the past two weeks, here's a suitably alcohol-related story about how B2B websites frequently serve the needs of the organisation over the needs of the visitor, and how you can change this for your company.

So, a man walks into a bar, and asks the Bartender for a Martini...

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Stop, collaborate and listen: knowledge management has a brand new adventure

Business has always faced the challenge of managing knowledge so that it can add value and support internal teams as well as collaboration, both internally and between different organisations. How you create, share and manage knowledge plays a vital role in the efficiency of your business and therefore can impact profitability.

Whilst there has been a lot of focus on how emerging technology can be used to drive e-commerce and customer engagement, less is written about how it is transforming internal business process and knowledge management.

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The canonical link element gets cross-domain support

The canonical link element is a great tool for dealing with duplicate content issues. That's good for website owners, particularly in certain industries where duplicate content can be a real pain, such as ecommerce.

But up until now, the canonical link element didn't have much utility in addressing duplicate content issues across multiple domains. But Google is changing that thanks to its newfound support for cross-domain canonical link elements.

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Is there really anything wrong with fast food content?

Talk to many displaced old media types and hear an earful about blogs: they lack standards, don't deliver quality content and they pay their writers far less than what they're worth.

But as we enter the second decade of the 21st century, it looks like bloggers may have a go at crying rivers. Thanks to the rise of companies like Demand Media, which specialize what some argue is large-scale 'content farming', bloggers are now leveling some of the same charges that have been leveled at them.

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The Guardian makes a splash in the App Store

The App Store is certainly not going to be a panacea for print publishers looking to reverse their fortunes, but The Guardian is proving that getting into the App Store is a worthwhile exercise as the new Guardian iPhone app has been purchased 9,000 times since launch.

At a price point of £2.39, that amounts to over £21,000 in the first 48 hours (before Apple takes its 30% cut). Good enough to give the app the top spot on the list of top UK paid apps, and the second spot on the list of top US paid news apps.

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The tech decade in review

January 1, 2010 doesn't just mark the beginning of another year. It marks the passing of a decade. A decade in which the internet technology really came into its own.

Here's a look at some of the biggest tech events and trends that changed the world in the past ten years.

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Could Amazon's Disc+ On Demand rescue DVD sales?

Selling DVDs is a tough business. Just ask movie studio execs, who have watched as digital downloads and cheap rentals have cut into what was once a far more lucrative business. DVD sales started declining years ago and the pace of the decline isn't slowing. In the first half of the year, sales fell more than 13%.

So what's a studio exec to do? Right now, some seem willing to do whatever it takes to beat back the rise of rentals. But perhaps they should instead be having lunch on a regular basis with Jeff Bezos as a new Amazon.com promotion might be worth a look as a new business model.

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Can AOL find success in niches?

The CEO of newly-independent AOL, Tim Armstrong, knows that AOL's future is not its past. But that doesn't mean AOL can't recapture some of the glimmer it's lost over the years.

In an effort to accomplish that, Armstrong is changing AOL's its focus by, well, getting focused.

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Are tech retailers missing a trick with customer reviews?

You should all know the rationale for retailers putting customer reviews on their websites. What is less explored is how customer ratings & reviews can be integrated with content from independent experts, respected industry voices whose opinions influence the masses.

Media sites are great at providing expert reviews and news content but retailers rarely look at the potential for content syndication in supporting website and conversion optimisation.

11 comments