Posts in Ecommerce

UK portals to launch promotional network

Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.

The CouponNET service, created by online vouchering company Couponstar, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.

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Q&A: Synature’s John Woods on attitudinal matching

John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.

Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.

We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.

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Boo.com fails to relaunch (again)

Last year saw some glitz and glamour return to the industry (the E-consultancy boat trip , for example), but where was the much-anticipated re-launch of infamous etailer Boo.com ?

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An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

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Online discount woes hit Hamleys

Toy retailer Hamleys had its website pillaged by bargain hungry e-shoppers over the weekend, as customers exploited an error with discount codes.

The offer allowed shoppers using different discount codes together to get a whopping 60% off goods at Hamleys' online store. After the 'offer' was displayed on the HotUKDeals website, thousands took advantage.

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Le Web 3: Second Life firms 'not yet strong enough'

Despite a raft of headlines about its potential as a shopping environment in recent months, Second Life creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.

"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time," Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon.

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Online retailers see importance of product information

The American Express Retail Monitor has found that, as shoppers become more clued up about the products they are buying, retailers have realised the importance of providing product information.

The survey found that 85% of retailers view the provision of product information as a key factor in attracting the kind of consumers who now demand comprehensive product information before making a purchase.

All of which sounds a lot like common sense, yet we all know that many etail sites still fail in this area.

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Shopping Comparison sites facing major challenges

The comparison engines sector has enjoyed strong growth in recent years, buoyed by sharp increases in the number of web users and the level of online researching before purchase.

However, to maintain their level of progress, it is clear that shopping comparison sites are facing major challenges to keep both consumers and merchants happy.

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Reevoo seeks first round funding to expand

Revvoo seeks dosh Social shopping start-up Reevoo  is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.

The London-based company, which provides ‘real-world’ reviews to technology etailers such as Comet and Jessops, has recruited First Capital to advise it on the new financing round.

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Uvine directors face government probe

The directors of defunct online wine exchange Uvine are facing a government investigation following its Web 1.0-style collapse in September.

Solicitors Howes Percival have been appointed by the Department of Trade and Industry (DTI) to look into the conduct of the company, which entered administration with debts to its members totalling around £1.5m.

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Security concerns cost etailers £2bn

Security concerns are proving a major barrier to the growth of e-commerce, according to a study by Gartner.

Gartner estimates that online sales to the value of $2bn were lost in 2006 because of concerns about malware and the theft of personal and credit card information.

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Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

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