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Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.
Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.
Reputation is a crucial factor in the success of your email strategy, so what are the factors that affect how recipients view you?
Ken Magill of Direct has had a look at the issue, talking to Deirdre Baird of email delivery auditing firm Pivotal Veracity about three key metrics that affect reputation.
Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.
Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.
Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers.
The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.
Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.
Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.
What a horrid, wet and cold bank holiday that was. It probably gave you the same problem I faced; what were we going to do?
Let’s face it; most of us plan something for our bank holidays. But when bad weather comes along, you have to find something else to do, indoors.
The UK market for Online Customer Service Solutions is growing at 50%, according to a new report published by E-consultancy.
Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.
We estimate that UK businesses spent £178m on email marketing during 2006 – a 20% increase on the previous year.
Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?
There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.
Across Europe, marketers have successfully overcome their particular challenges in email marketing by understanding how people use digital communications and by looking at the extent to which the internet has been adopted.
In the UK, writes Antonio Ferrara, we can take valuable lessons from these approaches to develop strategies that can help us gain the trust and attention of audiences.
Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).
The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.