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Posts in Email & eCRM

Email marketing overtakes direct mail

Email marketing has overtaken direct mail in terms of volume for the first time, according to figures from the Direct Marketing Association (DMA).

The DMA's Email Benchmarking report revealed that the average volume of emails rose by 52% year on year, while direct mail volumes have decreased as a result of improved targeting.


Customers 'annoyed by mobile provider spam'

The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.

The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.


An email dialogue: conduct some research!

In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing. 

Email is excellent at driving people to surveys and gathering essential customer intelligence.


Retailers failing to respond to customer opt-ins

Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.

Silverpop, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails.

Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.


Mobile users rarely read emails - study

Mobile users mainly rely on their laptops and PCs to view emails, according to new research.

ExactTarget's mobile email marketing study (pdf) found 88% regularly review messages on computers after first checking them via their handsets.


Windows Live Hotmail: how will it impact your marketing?

B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages. 

We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail. 


E-marketing read rates decline, Wednesday still rules

Fewer people are reading marketing emails, according to a new survey.

The study, conducted by agency eROI concluded: "We continue to see a decline in read rates across the board as more and more email clients are adopting the 'images off' default setting."


Interview with RedEye CEO Mark Patron

Mark Patron was appointed chief executive of RedEye in November last year. He talks to us about trends in the web analytics sector...

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Business benefits of email marketing

The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005.

Companies can derive many benefits from an investment in email marketing. Let’s take a look at a few…

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Tips for email landing pages

Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.

Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.


How to maintain your email reputation

Reputation is a crucial factor in the success of your email strategy, so what are the factors that affect how recipients view you?

Ken Magill of Direct has had a look at the issue, talking to Deirdre Baird of email delivery auditing firm Pivotal Veracity about three key metrics that affect reputation.


Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.