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Posts in Email & eCRM

Complaints against web ads surge

Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).

The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.

7 comments

Email marketing provider Silverpop acquires Vtrenz

Email service provider Silverpop has acquired Vtrenz, a company which provides automated lead generation services.

Vtrenz analyses customer behaviour and uses this information to determine the most appropriate response, whether it be a phone call or email.

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Microsoft upgrades Hotmail

Windows Live Hotmail, the successor to MSN Hotmail, has launched worldwide today, offering the most comprehensive upgrade to the email service since its inception in 1996.

The new version of Hotmail has been in beta for the past two years, with 20m users testing it. From yesterday, the 280m active Hotmail accounts will be migrated over to Windows Live Hotmail.

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Experian snaps up French email company

Credit information group Experian has made another attacking online manoeuvre with the purchase of French email service provider Emailing Solution.

The company, which provides email development, delivery and management services as well as database management and hosting, will be integrated with Experian’s email business, CheetahMail.

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Labour taps Experian for e-mail campaigns

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.

The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.

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UK drops down world spam league

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.

Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.

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Remarketing: the most obvious way to increase ROI?

As April arrives, it is always accompanied by the first warm weather of spring and a number of bank holidays.

As the rays of sunshine creep through, the office is looking slightly more empty than normal as people take extended weekends, and this led me to think about ways that email marketers can be more efficient in their promotions, and enjoy their bank holidays more.

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Email users savvy about managing inboxes - survey

A survey by the Email Sender and Provider Coalition (ESPC), an anti-spam organisation, has shown that US email users are increasingly savvy when dealing with spam and unwanted emails.

The survey, carried out in conjunction with market research firm Ispos, polled 2,252 internet users who use AOL, MSN/Hotmail, Gmail and Yahoo for email.

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Wednesday 'best' for e-mail marketing

E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.

Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.

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German keeps Euro Gmails close to his chest

A German businessman who owns the 'G-mail' trademark so desired by Google says he would refuse to sell the name, even for millions of dollars.

Hamburg-based Daniel Giersch registered the name for his postal service in 2000 and launched an e-mail adjunct in 2003, before Google launched its web-based mail client a year later.

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ROI: find time to track it… and for sandwiches

After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush. 

Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.

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Marketer wins damages for mailing list spam

A Scottish court has ordered an internet service provider to pay £750 plus expenses and interest to a man it "spammed" by sending a single e-mail obtained via a discussion list.

Gordon Dick took Transcom Internet Services to court in Edinburgh after receiving a marketing message apparently via an email group operated by UK domain registry Nominet. Both parties belonged to the group.

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