Posts in Mobile

Mobile internet stats round up

I've come across a few stats on mobile internet and mobile app usage this week, so I've decided to gather them together in one handy post. 

I've also added a selection of mobile stats from our most recent Internet Statistics Compendium...

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Halford's extends multichannel strategy to mobile

Having already achieved some success with its 'Reserve and Collect' service, Halfords is extending its multichannel strategy with the introduction of an SMS reservation service.

The 'Text and Reserve' service caters for mobile users, allowing them to check stock availability and reserve products at their nearest store. I've been trying it out...

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Embracing the 'app store' model

Apple's success with the App Store is no secret. 50m+ iPhone and iPod Touch customers have downloaded apps more than 2bn times. More than 85,000 apps and 125,000 app developers compete for a piece of the action.

So it's no surprise that more and more companies are trying to find ways to replicate the 'app store' model in some fashion. From Twitter to Intel, the model is being embraced.

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EBay shows that mobile commerce can work

Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.

The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.

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App review: The Spectator for iPhone

Political magazine The Spectator has just launched an iPhone app with an interesting subscription model. Unlike recent apps released by other publishers such as FT.com and The Telegraph, The Spectator's version charges users 59p per week for access.

However, while the subscription model might be intriguing, and offers a glimpse of how publishers may make money from mobile apps, it fails to deliver on user experience...

The Spectator iPhone app

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How can you get your iPhone app featured by Apple?

The number of apps in the App Store now exceeds 80,000, and though it's safe to assume that there is a fair amount of dross there, it is still a daunting task to get your app noticed by users, however good it is. 

This makes an appearance in one of the App Store's featured apps lists, or even better in a print or TV ad for the iPhone, all the more valuable. There is no guaranteed way to achieve this, but what can app developers do to maximise their chances?

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Nokia officially announces Dopplr acquisition

Although reports of the acquisition had been circling since last week, Nokia made it official today: it has acquired London and Helsinki-based mobile travel startup Dopplr for an undisclosed amount. According to rumors, the acquisition price is somewhere between €10 million and €15 million.

Dopplr, which currently has seven employees, will join Nokia's services division. According to Nokia's press release, "The acquisition does not change the current Dopplr service which is available at Dopplr.com and on platforms where Dopplr is integrated".

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Men's Health takes Jimmy the bartender app to the bank

Being first to market in the iPhone App Store may have helped a lot of brands sell their products, but with over 1 billion downloads already under its belt, that option is no longer available.

So how do companies get people to buy their app when the space they cover is already well represented in the store? In the case of Men's Health, they released a drinking app. And sat back as over 50,000 people downloaded "Jimmy the Bartender" in its first month.

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Starbucks introduces barcode payments with its new iPhone app

Starbucks may have foisted the fabricated need for half caf soy no foam lattes on the American populace, but now that the country is accustomed to making finnicky caffeine orders, the company is trying to reassert its dominance on the caffeine market. And today the company announced an iPhone app that may help it get ahead of the curve when it comes to technology.

While Starbucks may be late to the iPhone app party, the company is making up for its tardiness with some caffinated leaps forward in the field of mobile payments.

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How many iPhone users does your website get?

So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones? 

I took a quick look at the stats for Econsultancy.com...

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Adobe chases the viral ghost with Flash Platform Services

Adobe's Flash product may be one of the most widely used platforms for creating content on the web, but web content today is only as good as the number of people who see it. To help encourage the act of sharing, Adobe announced Monday a new product called Flash Platform Services for Distribution.

Adobe says the online distribution service allows developers to make their applications compatible with most social networks and mobile operating systems, and will make content more easily shareable by users.

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Google Fast-Flip can help media brands. But will it stick?

Google has long been trying to dissuade publishers that it is a parasite leeching revenue off of their hardwork. And this fall, the company is putting its money where its mouth is.

Last week Google announced a micropayment system that could help publishers monetize content. And this week, the search giant has introduced its first revenue sharing agreement with publishers: Google Fast Flip.

The new format will start aggregating content from about 40 publishers in a format reminiscent of offline reading — and share the advertising proceeds with content creators.

This is a big shift for Google, but it makes sense for the company to create new ways of viewing news online. Publishers are frustrated with their lack of revenue online and eager to change the business model of sharing Internet content.

If newspapers succeed in their reboot and come up with a successful way to make money off the web, Google wants to get a piece of the action. It's just unclear what model will actually stick.

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