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Posts in Mobile

UK drops down world spam league

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.

Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.

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Channel 4 'to launch mobile ad network'

Channel 4 could be picked to sell ads on mobile phone networks, according to reports.

The broadcaster is "in advanced talks" with T-Mobile and O2 to extend to mobile the online ad network it launched in February, NMA reports.

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Q&A: AdMob's Russell Buckley on mobile advertising

Russell Buckley is the European managing director of AdMob, a mobile ad marketplace that has just received $15m in VC funding and says it is seeing  growing adoption in the US and Europe.

We asked him a few questions about the platform, its future plans, and to respond to the doubts we've raised at various points about mobile advertising's effectiveness.

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Teens want targeted mobile ads

Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.

The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.

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Small firms' VoIP use 'to double' by 2008

The number of UK small businesses making phone calls over the internet is set to double over the next year, according to research carried out for BT.

The company said the number of firms using VoIP will rise from the current 25% to 48%.

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Visa invests in dotMobi

Visa has invested an undisclosed amount in Dublin-based mobile domain name registry dotMobi.

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Orange to deliver mobile Bebo in UK

Bebo has reportedly signed an exclusive UK deal with Orange that will place the youth-oriented social network on mobile handsets from the summer.

Orange customers will get to edit profiles, message friends and write blog posts, although exclusivity will last for a limited time before Bebo makes the service available to other networks.

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Yahoo! adds features for mobile publishers

Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.

The Yahoo! Mobile Publisher Services help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.

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Yahoo! launches oneSearch for mobile web

Yahoo! has launched its oneSearch mobile search platform for mobile web browsers, taking its new search marketing service to a greatly expanded number of handset users.

Previously, oneSearch, which delivers enhanced results and listings for the small screen, was only available in Yahoo!'s downloadable Go 2.0 application, launched in January. Results pages display search-related ads and sponsored banners.

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10 reasons why mobile advertising is doomed

Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?

This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.

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Nokia launches mobile ad network

Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.

The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.

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SMS reminds immigrants to go home

The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.

Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.

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