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While doing some project-based research last week I noticed that ebookers isn’t on the first page in Google for a search on its own brand name. Ouch.
The travel group is currently paying Google for an Adwords ad, to achieve the brand visibility it needs, but it is puzzling as to why an established dotcom with many thousands of inbound links is failing to capture the number one spot for its own brand.
Online measurement company Hitwise has run a comparison of search terms associated with Yahoo!, MSN and Google in the US and UK, highlighting some differences in consumers' attitudes to the three portals on different sides of the Atlantic.
Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting.
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .
Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?
The results of two pieces of research based on comScore data show how important it is for marketers to build their knowledge of the role played by online research - and Search - in the buying process.
Google has responded to calls for greater transparency on click fraud by introducing a new tool for Adwords users that displays "invalid clicks".
Google business product manager Shuman Ghosemajumder explains: "The metrics of 'invalid clicks' and 'invalid clicks rate' will show virtually all the invalid clicks affecting an account."
This should provide advertisers with an overview of how Google is dealing with clicks already identified as possibly fraudulent, aka 'invalid', though for many marketers this might not be enough.
Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.
The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.
The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.
Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.