culture

A day in the life of… UK & Ireland MD at WeWork

WeWork is the network of office spaces that look more like the plush surroundings of a heavily funded Silicon Valley tech startup than the rather drab spaces many of us have experienced at a hired meeting room.

For this ‘day in the life’, we speak to WeWork’s UK and Ireland MD, Leni Zneimer. Here’s what she gets up day-to-day…

Learning to trust the machines: AI and company culture

AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best?

We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test.

But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy?

phrasee logo

10 things I learned raising £1m VC for my martech startup

Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy. 

See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago. 

What is transformational agility & what are its benefits?

Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.

This is the root of the need for digital transformation.

But is the talk of agile change just lip service? What is it? And what are its benefits?

A look inside Nationwide Building Society’s new CX design lab

Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.

The aim is to reinvent Nationwide’s design culture and develop the next generation of customer experiences.

We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide.

Slack, Yammer & Facebook: Who’ll win the collaboration battle?

No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.

Collaboration isn’t easy to engender. Let’s face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.

Here are three collaboration tools that are aiming to corner the market.