Progressive web apps (PWAs): a beginner’s guide for marketers
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Six dos and don’ts of great partnership marketing
Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug.
Getting to Grips with Market Research and Insight Best Practice Guide
This report identifies common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster customer-centric decision-making.
A day in the life of… Global Chief Transformation Officer at Wavemaker
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
Images are now a much bigger part of Google SERPs: report
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
Is Big Tech and Telecom, not fintech, the biggest threat facing big banks?
Much has been made of the threat fintech upstarts pose to big banks but even bigger threats might lurk in the form of Big Tech and Telecom companies.
A day in the life of… Head of Experience Optimisation at Attraqt
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences.
How click & collect could bring traditional retailers back to life
As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.
The best digital marketing stats we’ve seen this week
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
The pros and cons of QR codes
QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.
Amazon: Lessons and Success Stories
This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon.
Instagram best practice: How six brands are giving users what they want
Instagram recently set out to understand more about its users, specifically in terms of the kind of content people want to see from brands on the platform.