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I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016.
Ron leads marketing measurement strategy at HP, and he previously ran strategy & analytics at 3Q Digital in San Francisco.
The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into digital.
It spun the move as a positive, proudly declaring that it is the first newspaper to go digital-only, but anyone who has followed Mark Ritson’s posts about this publication will know the move was likely an unavoidable decision.
I applaud The Independent’s bravery in publicly admitting defeat in the print market, but if it thinks it’s going to succeed with its site in its current state it’s dreaming. Drastic changes are needed.
A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.
But what makes a great EVP? How can you make your employees blush and say 'yes!?'
If 'digital transformation' could be defined by just one of its constituent parts, it might well be digital product management.
So, what is digital product management and how can it be implemented?
No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.
Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.
Here are three collaboration tools that are aiming to corner the market.
Creativity is about culture and people, so it's hard to kill it quickly.
However, there are some tropes of restrictive workplaces.
An innovative business need not rid itself of all the things on this list, but it's useful to step back once in a while to allow an alternative approach.
Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.
From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.
I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles.
Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.
There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.
Agencies want to get back to 'the work'.
Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.
And each year there seem to be a different number.
What makes a great digital leader?
That's the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.
As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.
Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
What if trying to retain your staff was missing the bigger picture?
What if, as the cliché goes, loving something means letting it go?
Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.
Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?