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Posts tagged with Digital Transformation

duck and ducklings

15 inspiring quotes from digital leaders

What makes a great digital leader?

That's the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.

As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.

3 comments
nao logo

Three key charts from the 'Digital Skills Gap in Government' report

Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.

However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.

So, what better place to look for lessons on addressing the digital skills gap within your own business? 

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robot with broken heart

How alumni could help HR combat the digital skills shortage

What if trying to retain your staff was missing the bigger picture?

What if, as the cliché goes, loving something means letting it go?

Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.

Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?

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motel

84% of travel businesses have a digital transformation function

Only 16% of travel and hospitality companies lack a team responsible for digital transformation.

That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.

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Digital Cream Singapore: The state of digital transformation

Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. 

Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.

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house

In-house or outsourced? A key chart from our Organisational Structure guide

Does your New Year to-do list include 'hire a PPC specialist'?

How have your marketing teams changed and upskilled in the past two years?

Econsultancy's updated Organisational Structures and Resourcing Best Practice Guide reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.

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coding

Skills shortage the biggest barrier to digital progress (overtaking legacy systems)

More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than 'legacy systems and processes'.

This finding comes from Econsultancy's latest research into organisational structures and digital leadership, entitled Effective Leadership in the Digital Age.

The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.

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Help marketers get paid what they’re worth (and maybe win £250)

Think you’re being underpaid but don’t have any proof? Take the Econsultancy Career and Salary survey today to help us find out key workplace trends for 2016. 

Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.

Most importantly, however, we’ll enter you into a prize draw to win £250 of Amazon vouchers. 

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encyclopedia

The A-Z of digital transformation

I've written a lot about digital transformation, but it can be a somewhat tangential discussion.

So, I thought I'd try to cover 26 different angles with this 2,500 word A-Z of digital transformation.

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Fluid resourcing: Is this the new normal in digital marketing structures?

What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?

In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.

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chris morris gif

Do you need a Chief People Officer?

What's in a name? HR by any other name would still send poorly formatted emails.

Sorry, that was a cheap shot. But seriously, language is a very powerful agent for organisational change.

Read the fantastic story of Travelex's digital transformation and you'll know one of the many principles championed by Sean Cornwell was to 'talk about speed, agile, failure, new capabiltiies, ways of working and collaboration like it's going out of fashion.'

Can the mere naming of a Chief People Officer (CPO) be a totemic act? How have organisations rejigged their HR departments and why?

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travelex

An inspiring digital transformation case study: Travelex

Digital transformation case studies are difficult to come by.

That's why I was delighted to hear Sean Cornwell, Chief Digital Officer at Travelex, discussing the brand's journey at the Festival of Marketing.

Here's what he had to say...

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