{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Digital Transformation

train and ufo

Has 'digital' become an anachronism?

I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles.

Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.

There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.

Agencies want to get back to 'the work'.


Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

duck and ducklings

15 inspiring quotes from digital leaders

What makes a great digital leader?

That's the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.

As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.

nao logo

Three key charts from the 'Digital Skills Gap in Government' report

Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.

However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.

So, what better place to look for lessons on addressing the digital skills gap within your own business? 

robot with broken heart

How alumni could help HR combat the digital skills shortage

What if trying to retain your staff was missing the bigger picture?

What if, as the cliché goes, loving something means letting it go?

Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.

Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?


84% of travel businesses have a digital transformation function

Only 16% of travel and hospitality companies lack a team responsible for digital transformation.

That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.


Digital Cream Singapore: The state of digital transformation

Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. 

Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.


In-house or outsourced? A key chart from our Organisational Structure guide

Does your New Year to-do list include 'hire a PPC specialist'?

How have your marketing teams changed and upskilled in the past two years?

Econsultancy's updated Organisational Structures and Resourcing Best Practice Guide reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.


Skills shortage the biggest barrier to digital progress (overtaking legacy systems)

More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than 'legacy systems and processes'.

This finding comes from Econsultancy's latest research into organisational structures and digital leadership, entitled Effective Leadership in the Digital Age.

The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.


Help marketers get paid what they’re worth (and maybe win £250)

Think you’re being underpaid but don’t have any proof? Take the Econsultancy Career and Salary survey today to help us find out key workplace trends for 2016. 

Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.

Most importantly, however, we’ll enter you into a prize draw to win £250 of Amazon vouchers. 


The A-Z of digital transformation

I've written a lot about digital transformation, but it can be a somewhat tangential discussion.

So, I thought I'd try to cover 26 different angles with this 2,500 word A-Z of digital transformation.


Fluid resourcing: Is this the new normal in digital marketing structures?

What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?

In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.

1 comment