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I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles.
Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.
There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.
Agencies want to get back to 'the work'.
Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.
And each year there seem to be a different number.
What makes a great digital leader?
That's the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.
As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.
Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
What if trying to retain your staff was missing the bigger picture?
What if, as the cliché goes, loving something means letting it go?
Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.
Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?
Only 16% of travel and hospitality companies lack a team responsible for digital transformation.
That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.
Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.
Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.
Does your New Year to-do list include 'hire a PPC specialist'?
How have your marketing teams changed and upskilled in the past two years?
Econsultancy's updated Organisational Structures and Resourcing Best Practice Guide reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.
More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than 'legacy systems and processes'.
This finding comes from Econsultancy's latest research into organisational structures and digital leadership, entitled Effective Leadership in the Digital Age.
The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.
Think you’re being underpaid but don’t have any proof? Take the Econsultancy Career and Salary survey today to help us find out key workplace trends for 2016.
Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.
Most importantly, however, we’ll enter you into a prize draw to win £250 of Amazon vouchers.
What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?
In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.