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No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.
Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.
Here are three collaboration tools that are aiming to corner the market.
Creativity is about culture and people, so it's hard to kill it quickly.
However, there are some tropes of restrictive workplaces.
An innovative business need not rid itself of all the things on this list, but it's useful to step back once in a while to allow an alternative approach.
Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.
From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.
I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles.
Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.
There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even content marketing.
Agencies want to get back to 'the work'.
Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.
And each year there seem to be a different number.
What makes a great digital leader?
That's the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.
As a little entrée, I've compiled 15 quotes about leadership and company culture from some of the world's most famous digital leaders.
Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that's not to say there aren't lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
What if trying to retain your staff was missing the bigger picture?
What if, as the cliché goes, loving something means letting it go?
Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.
Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?
Only 16% of travel and hospitality companies lack a team responsible for digital transformation.
That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.
Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.
Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.
Does your New Year to-do list include 'hire a PPC specialist'?
How have your marketing teams changed and upskilled in the past two years?
Econsultancy's updated Organisational Structures and Resourcing Best Practice Guide reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.
More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than 'legacy systems and processes'.
This finding comes from Econsultancy's latest research into organisational structures and digital leadership, entitled Effective Leadership in the Digital Age.
The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.