Posts tagged with Trends

Metrics and measurement crucial for Online PR in 2009

Measuring success from social media activity will continue to be a thorny issue for digital marketers in 2009, according to Econsultancy's recently published Online PR Trends Briefing.  

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The Great Usability Debate: Internal vs external testing?

There is an ever-urgent need for companies to both acquire and retain online users, especially in today’s economic environment. Our new Usability and User Experience Trends Briefing highlights this, but which is best for achieving reliable results - internal or external testing?

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Consumer trends to watch during the recession

The seriousness of the economic downturn is now an undeniable reality, with the optimistic prediction that digital would be unaffected exposed as a false hope. With Britain facing the 'worst recession in living memory,' this will inevitably impact on consumer trends and behaviour.

As economic woes worsen, understanding how this affects customers becomes even more critical. Businesses that have a deeper understanding of the relationship between the economy and emerging patterns of consumer behaviour are far more likely to emerge from the crisis unscathed.

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