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Posts in Advertising

Making the affiliate Long Tail wag : part one

This is the first of two articles about how to engage and optimise the Long Tail of your affiliate programme.

Whilst the term has its origins in statistical sciences as early as 1946, it was popularised 60 years later with the publication of Chris Anderson’s book of the same name.

So how does this apply to affiliate marketing?

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MTV’s Facebook app helps US students tap $70b in aid

Today MTV, in partnership with Get Schooled and the College Board, launched "My College Dollars," a new Facebook app that matches US students with financial aid opportunities. Once you sign up, you are targeted with scholarships based on information collected by Facebook such as your age, gender and state.

For the next 6 weeks, students can also take part in the "My College Dollars Sweepstakes." If they connect to the app and save a scholarship deadline to their calendar, or, as it usually is with socially driven contests, share the app with a friend, they can enter to win. Prizes include tickets to the "2012 MTV Music Awards" or gift cards to cover school supplies. They suggest books and fees, though knowing college students, some of it will go on beer.

So why is this app so important?

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Monkeybars wants to reward fans for buying content online

Music is arguably one of the most popular things in the world (who doesn't listen to music), but it isn't exactly easy being a musician. That's particularly true for indie artists who don't have huge audiences and major record label backing.

The pains of the music industry, coupled with its overall sexiness as a business, have made the music space one of the most popular for startups.

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Doritos Super Bowl ad chosen by a Facebook vote

Doritos’ Super Bowl ads will be created by the public again this year, with the overall winner chosen by a Facebook vote.

The Pepsico brand has used user generated ads during the Super Bowl several times since 2007, and the ‘Crash The Super Bowl’ commercials have proven to be extremely popular.

Doritos ads came joint first and fourth in the 2011 USA Today Super Bowl Ad Meter.

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Connected TV: journey to the centre of the living room

As this year’s Consumer Electronics Show (CES) came to an end, the shiny, light-weight, thin gadgets were packed away and the technology industry took a step back to evaluate which ground-breaking development will really make a difference to consumer’s everyday lives.

While the in-car technology, digital health devices, ultrabooks and smartphones will all undoubtedly impact and improve our lives, it was the connected TVs that created the greatest buzz.

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SnapStream extends TV monitoring to Macs

TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.

Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.

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Predictions for social video in 2012

There is no doubt that 2011 has been a record-breaking year for social video. 

It was the year Volkswagen’s ‘The Force’ ad stormed the SuperBowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1m views in just a few hours. 

It was the year that Charlie Sheen, thanks to some hilarious interviews, gained 1m followers in 25 hours and 17 minutes on Twitter, earning himself a Guinness World Record for the fastest person to a million followers. 

It was also the year that saw online beat TV to the number one ad spend spot for the first time.

With social video being included as an ad format in its own right, ad spend continued to follow the 100% growth year on year trend that started in 2008. 

So what does 2012 hold for online video?  

Here are some predictions from Unruly Media's 'What's next for social video?' insight report...

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YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

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Nike's interactive video campaign lacks personal touch

Wieden + Kennedy NY has launched Nike Jordan's newest shoe, the CP3.V, with a 180 degree interactive video.

The video puts you into the middle of a fast break, the most chaotic situation in basketball, and allows you control what goes on around you.

Quick Controls Chaos, created for the Nike Jordan brand, allows you to choose which angle you view the game by sliding your mouse across the screen. To capitalise on the chaos, you can click on any unusual action on the court to watch it played back in full.

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Lionsgate uses Facebook for Abduction rental release

Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.

Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.

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Intel unveils digital signage that recognises age and gender

Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.

The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.

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Christmas 2011 stats: the affiliate perspective

As the dust settles from the frantic Christmas and New Year sales trading season I’m now able to provide a definitive account of how our advertisers’ affiliate campaigns performed throughout December.

Having previously looked at the impact of Cyber and Manic Monday on the affiliate channel we can trace December’s performance, compare it with 2010’s and also split out mobile data to see how it compared with traditional desktop transactions.

Stats from Hitwise indicated that Boxing Day was the biggest online shopping day in terms of traffic so it is also possible to see if that was reflected across the affiliate channel.

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