Posts in Customer Experience

red cross website

How the British Red Cross revamped its website, from 4,000 pages to just 400

The British Red Cross is a charity with a big mission. Its aim to ‘connect human kindness with human crisis’ is certainly ambitious.

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personalisation

The seven principles of intelligent personalisation

Marketing commentators often attribute the success of Amazon to its advanced personalisation strategy. And with good reason.  

The ecommerce giant’s approach goes way beyond the basics. Machine learning helps the brand predict and shape consumer behaviour in real time. Each customer experiences contextually relevant messages that maximise conversions at every stage of their journey.

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long tweets get more engagement

The best digital marketing stats we’ve seen this week

We’ve got a great round-up of stats to see you into the weekend.

It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and enjoy.

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invitation

What is invitational marketing? And why do you need it?

Joe Stanhope of Forrester Research recently wrote an article on why the technology which is used to support the marketing function needs to evolve.

He makes some strong points. However, he hasn’t gone far enough. It is not just the technology that needs to change but it is the fundamentals of how marketing is conducted today that really needs to be transformed at its core.

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anorak website

Anorak will use Open Banking to sell life insurance

For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions. 

One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.

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The best digital marketing stats we’ve seen this week

Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.

If that’s not enough, try delving into the Internet Statistics Compendium, as it’s packed full of further facts and figures.

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Three ways energy & utility companies are innovating in marketing

The energy and utilities sector is shifting away from its old ‘call centre’ culture. 

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.

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piggy bank

How banks are using big data & segmentation to lure depositors

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.

Sort of.

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review

Nine less-obvious brands offering great customer experiences

What makes a great customer experience? 

In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. 

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amazon logo

Four Amazon weaknesses retailers can exploit

Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, like Nike, are deciding that they can't afford not to sell through Amazon channels.

For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. 

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walmart menu

Walmart's website redesign: Five first impressions

Despite Amazon's amazing growth and online dominance, it's still smaller than one of its chief rivals, Walmart. At its current rate of growth, that could change but Walmart isn't going to be surpassed by Amazon without a fight.

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Will American Apparel rediscover success with relaunch?

Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.

Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of… 

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