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Posts in Mobile

Nielsen buys mobile monitoring firm

Measurement group Nielsen has boosted its ability to track consumers’ use of mobile services with the purchase of market research firm Telephia.

The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.

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Bank tests mobile Visa payments

US bank Wells Fargo is to begin testing Visa's mobile payments system with 50 of its own employees.

Introduced earlier this year, the system allows customers to buy goods using mobiles equipped with special chips that can be swiped over retail scanners.

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Txt msg T-shirt alerts marketers

A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.

Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.

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Music Station plans October launch in UK

Music Station, a new service offering all-you-can-eat music downloads to mobiles, is reportedly planning to launch in the UK in October.

The Independent says Omnifone, Music Station’s owner, is in talks with Carphone Warehouse over a deal to preload the service onto new handsets.

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Coke to launch mobile networking site

Coca-Cola has moved further into the realm of mobile marketing with the launch of a social networking site for young cellphone users.

Dubbed Sprite Yard, the site will allow members to create profiles, upload pictures and meet friends, and will initially target China and the US.

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Pricerunner partners with Vodafone for mobile site

Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.

Vodafone today relaunched its mobile portal, announcing partnerships with Pricerunner and other major internet brands.

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Mobloggers lend PR pace to Olympics

The London 2012 Olympic delivery authority called on mobloggers to distribute some of the first images of the games' new brand identity.

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Big guns 'wrong about mobile future', says Blyk

The idea that 'content is king' in the mobile space is a “myth”, and many of the industry’s big guns are wrong about the needs of younger subscribers.

That’s the view of the man behind Blyk, the startup that plans to offer free mobile services to users that opt-in to receive ads on their phones...

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Mobile Marketing Briefing - new report

We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...

The latest trends were discussed at a recent E-consultancy roundtable and have been written up in this briefing (free to registered users).

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GPS comes to promotion marketing

Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.

Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.

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Mobile internet use rises

5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures. 

The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.  

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Job search is latest .mobi launch

Recruitment agency PFJ has launched a version of its job search platform for mobile phone devices.

The new website is available on the .mobi top-level domain at pfjjobs.mobi and allows handheld users to interrogate the company's database of vacancies.

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