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iPhone users are happier. Their phones are smarter. And BlackBerry users have a serious case of iPhone envy.
Research firm Crowd Science learned, in a survey conducted over the past month that iPhone have a satisfaction score of 73% with their devices, compared wtih Blackberry owners (52%) and other smartphone users (41%). Even more iPhone owners say they're loyal to the brand (82%).
Augmented reality (AR) could be the killer app mobile marketers have been looking for.
What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.
What's the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for "Angels and Demons"? If so, why? Are we so busy that we would choose a movie based on its running time?
The nifty thing about ChaCha (tagline: ur mobile bff) is it isn't mobile-only. You can visit the website to query the types of questions submitted and read the responses. Following, are some of the more interesting queries about "Angels and Demons":
Taptu is an alternative search engine that has just been released as an iPhone app, though it has a version that can be used on any mobile browser.
What Taptu does is to return results from mobile friendly websites. Some websites can be a pain to use on the iPhone, so a dedicated search engine for mobile sites is a good idea. I've been trying it out...
All too eager to get cut and paste and a few other new features on my iPhone, I downloaded the latest 3.0 upgrade from iTunes not long after it was released.
However, after something like an hour of waiting, and just as the download was about to be completed, I get an error message on iTunes, and my iPhone screen looked like this:
I've just downloaded the newly released Tweetdeck for iPhone, which contains all the features of the desktop version, currently the best way to organise your Twitter activity.
Having used Twitterific for mobile tweeting before, I have been using Tweetie lately, but will Tweetdeck for iPhone convince me to abandon it?
It's currently covering just the Queens area of New York, but Burger King has started to trial a mobile commerce app for the iPhone, as a way of maximising orders.
Customers can use the app to order and pay for their meals and skip queues at their local Burger King. I've been pretending to be in Queens so I can try the app out....
Troy Norcross currently works as Senior Relationship Manager
at Nokia, as well as running a blog which focuses on responsible marketing practices.
He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...
Simon Joseph is Head of Group E-commerce at Jessops, where he is also responsible for Direct, Customer Services and B2B. He has previously worked as E-commerce Director at eXpansys Plc, and at DSG and Argos.
I caught up with him to find out how Jessops has adapted to multichannel retail, in advance of next week's Future of Digital Marketing event, where he will be taking part in our retail panel.
While mobile commerce is still in its infancy in the US, and even more so in the UK, there are signs that users are coming round to the idea, with 71% saying they feel it is safe to make a purchase on their mobiles.
An eMarketer round up of recent mobile commerce stats also reveals some interesting information about the kinds of products people want to buy from their phones.
Fashion retailer Oasis launched an iPhone app this week, which allows shoppers to browse through the latest outfits, read the newsletter, and find your nearest store.
I was asking which UK retailers have mobile commerce sites earlier this week, and didn't manage to find many examples. While this app is not quite an m-commerce site, you can select items on the app and pay via the main site.