Posts in Mobile

20 badass iPhone apps for the boss

Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.

We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.

Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them. 

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Why you need to create video for the web

Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what's the answer? Go where the eyes are.

Whether you are writing, taking pictures, shooting video or recording audio you can build communities with your content. But only if you take it online.

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iPhone app review: Edinburgh Festivals Guide

Once a year Edinburgh’s population more than doubles with an influx of visitors arriving to take advantage of Edinburgh’s festival season.

A new iPhone app has many positive features to help punters through the maze of shows and venues, although some improvements can be made to support the user journey. 

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Branded apps: Should they be free or paid?

The sheer volume of applications available in the mobile space guarantees that most of them will fail. Before brands dip their toe in the water of branded apps, they have an important question to ask. Do free apps make sense?

That question was a big topic of discussion at the Digiday:APPS conference in New York on Wednesday. Emcee Chris Cunningham of Appsavvy declared that within the next year we will see "Darwinism of the app space” as hordes of applications die off from lack of use. 

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Case Study: Sherwin-Williams ColorSnap iPhone App

In the iPhone App Store, as in life, popularity begets more popularity. And while success in that space is a goal for many brands, getting people to download a mobile application is about more than simply creating a great interface. 

In the case of Sherwin-Williams, the company had created a fun and entertaining application that was useful in the mobile environment and promoted the brand's products. After a $15,000 ad buy with AdMob, they moved up the ladder of popularity in the App Store, reaching the iPhone's coveted top 25 most popular applications list. And as AdMob promised, the app got even more popular after they stopped running ads.

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Q&A: Miles Shipside on Rightmove's iPhone app

Rightmove has just launched an iPhone app version of its property search engine, which allows users to search for properties by location or by using the phone's GPS.

I've been talking to Miles Shipside, Rightmove's Commercial Director, about the development of the new iPhone app...

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App review: Independent for iPhone

Hot on the heels of its new mobile website, The Independent has released an iPhone news app this week.

The Independent iPhone app is a departure from some other newspaper apps, as it is designed to allows readers to download all the articles while they have a decent 3G or wi-fi connection, and saves them for reading while offline.

Independent iPhone app

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App review: Barnes & Noble for iPhone

US book retailer Barnes & Noble has just launched an iPhone app which allows users to shop from their mobiles, as well as using the camera to search for products.

The retailer already has a mobile commerce site, but the iPhone app has the potential to deliver a richer experience for customers. I've been taking a closer look...

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Mobile app review: Rightmove on iPhone

Property search engine Rightmove launched its iPhone app today, allowing users to search for properties by location or by using the phone's GPS.

According to Rightmove, around 95% of visits to its mobile website came from iPhone users, so releasing an app that provides the best possible experience for these users makes sense.

I compared the Rightmove and Globrix mobile websites last week, and found the iPhone optimised Globrix version the easier to use. I've been trying out the new app to see how it compares to the mobile site.

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ABC partners with Netflix to stream its backlog of shows

Netflix has been hard at work getting its content on as many platforms as possible. This week, they're starting to stream early seasons of ABC shows like "Lost" and "Desperate Housewives." There are also rumors of a Netflix app that will soon stream video content to the iPhone.

This is all great news for Netflix. But is it a winning situation for the networks? Yes.

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Why government should stay out of the App Store

The Federal Communications Commission is investigating Apple and AT&T after Google's Voice iPhone app was rejected for inclusion in the App Store.

The justification: the FCC "has a mission to foster a competitive wireless marketplace, protect and empower consumers, and promote innovation and investment".

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How mobile networks can improve selector tools

With so many phones on the market, and different options for price plans, purchasing a mobile online can be a daunting prospect for customers.

This is where a good selector tool can be useful. It can assist customers to find a mobile and tariff that matches their needs, and can lead to increased customer confidence and more sales.

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