Posts in Mobile

Q&A: lastminute.com's Marko Balabanovic on innovation

Marko BalabanovicMarko Balabanovic won an award for Innovation in Multichannel Marketing at Econsultancy's Innovation Awards last year, and this year he is a member of the judging panel.

I've been talking to Marko, who is Head of Innovation at lastminute.com, about lastminute.com labs, how the team looks to innovate, and some of the products it has created...

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Chitika study: iPhone users hate ads

Local and time sensitive advertising opportunities on the iPhone may be getting a lot of people excited these days, but online ad company Chitika is not among those bullish about the burgeoning mobile ad market. 

The Marlborough, Mass.-based company conducted a study that found people using mobile phone aren't clicking on ads — especially iPhone users.

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Smartphone users are ready for more targeted ads


It's already been established that iPhone users are happy spending money on their phones. Just this week AppsFire, found that the average iPhone user has spent $80 on apps for their phone

But the key to the mobile ad market rests in bringing relevant ads to people where they are, on the go. For marketers to succeed with location-based advertising, consumers have to cooperate. Luckily, mobile phone users are proving open to advertising on their phones  — especially when they're relevant. 

And a new survey from Compete has found that smartphone users are ready and willing to get more targeted ads on their phones. 

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Apple starts marketing paid apps

Today's big announcement from Apple had to do with the new iPod's video capabilities, but the company has also made a small tweak that could be incredibly useful to those trying to earn revenue from iPhone apps. Apple is launching a new section in the iTunes store that highlights paid apps.

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I Am T-Pain shows brands and celebrities how to use the iPhone

Hip-hop star T-Pain's personal brand is based on his signature synthetic, modulated sound. It's the product of his unique use of the Auto-Tune audio processing technology developed by a company called Antares Audio Technologies.

The sound has earned T-Pain fame and fortune and Auto-Tune is now a prominent fixture in today's hip-hop music. It's also currently a prominent fixture in Apple's App Store thanks to T-Pain's new I Am T-Pain iPhone app.

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Mobile app review: Flickr on iPhone

The Flickr iPhone app was released this week, with many of the features that are available on the main site,  browsing photos as well as uploading and tagging photos taken on the phone.

We use Flickr for hosting the photos used on this blog, and to upload iPhone screenshots I've had the option of uploading via email, or plugging the phone into the laptop and uploading this way, which can take some time.

I'm hoping that the app can make this process a little easier...

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Don't look now, but the ad market might be picking up

After a year of falling media budgets and ad spending restrictions, positive hints about the advertising market are starting to pop up. Except after the trauma that hit the ad market last year, no one wants to be on the record saying that the ad spend has hit bottom and is set to pick  up.

And yet, that's what it's starting to look like.

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Yelp embeds augmented reality into iPhone app

Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users. 

The Easter egg can be unearthed by simply shaking the app a few times (actually, to the amusement of my colleagues, I shook my phone for about five minutes before it decided to work). It's only available for the newer version of the iPhone because it needs to use the compass. 

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Spotify and the problem with customer ratings and reviews

Spotify and the problem with customer ratings and reviewsWe all know that customer reviews can boost trust and credibility, and as such they can drive serious improvements to conversion rates and search rankings.

But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.

The launch of the Spotify iPhone app demonstrates this issue quite clearly. Non-paying customers are giving one-star ratings to the app on the basis that they are non-paying customers!

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App review: Spotify on iPhone

The eagerly awaited Spotify app is now available for download for UK and European mobile users to download, for both Android and iPhone users.

The app allows you to sync playlists, stream music to your phone through a wi-fi connection, and best of all, to access playlists when you are offline.

I've been trying the new Spotify iPhone app out...

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Retailers need to embrace m-commerce if they want consumers to start shopping

The mobile market is expected to explode in the coming years thanks to the popularity of smartphones. But for the market to really take off, retailers need to get comfortable selling their wares in the space.

According to an eMarketer survey released this week, that hasn't happened yet. The new study, “Mobile Commerce: Ahead of Its Time," shows that while 70 million American consumers will access the mobile web from their phones this year, retailers are hesitant to sell products to them. That ought to change over the next year.

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How do you find the best iPhone apps?

With more than 70,000 apps available to download for the iPhone, Apple's App Store doesn't really do enough to help users find what they need.

Unless you know exactly which app you want, then searching for new apps can be a slow and frustrating process. I've been taking a look at the App Store, as well as a couple of alternatives for discovering new apps...

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