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Are marketers including enterprise mobile applications in their media planning? Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem? If you haven't thought enterprise yet, it's time to do so!
Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else. The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.
Google has begun to integrate Product Search results for users of Android and iPhones in the US and UK, presenting users with results tailored to their mobile phone.
Product Search for mobile makes for a useful price comparison service, allowing users to check prices and reviews while shopping instore to make sure they are getting a good deal. So how well does it work?
The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.
The recession has been tough on most publicly-traded tech companies. Even Google, which has held up quite well, has admitted that the recession has made an impact on its business.
So is there any major tech company that hasn't really been affected? After reading its Q2 results yesterday, you might be inclined to answer 'yes'; Apple appears about as close to unaffected as a company can be.
Retailer Interflora launched a transactional mobile site recently, offering mobile users the chance to purchase flowers and gifts on the move.
Ben Freeborn is Interflora's head of brand development and has been behind the design and launch of Interflora's mobile site; I've been talking to Ben about the new site...
Video and mobile search, as well as marketers' increased willingness to pay a premium for behavioral targeting and mobile search, are going to propel the search industry forward, according to the 2008 State of the Market survey of advertisers and agencies by the Search Engine Marketing Professional Organization (SEMPO).
Seventy-five percent of the 890 search engine advertisers and SEM agencies SEMPO polled say they'd pay more for clicks behaviorally targeted to in-market consumers. On average, advertisers say they'd pay 10 percent more for dayparted and demographic segmenting, and 13 percent more for behavioral search targeting.
US Senators Olympia Snowe (R-Maine) and Bill Nelson (D-FL) want to make unsolicited commercial text messages illegal. They have introduced legislation they're calling the m-SPAM Act of 2009 to put the brakes on mobile spam.
The proposed legislation would strengthen the powers given to the Federal Communications Commission (FCC) and Federal Trade Commission (FTC) to curb unwanted text messages. Additionally, it would flat out prohibit sending text messages to mobile numbers on the Do-Not-Call registry.
Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.
As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...
The mobile ad platform is fragmented, lacks customer data, and needs standards. That's some of the thinking produced by the blogosphere and recent conferences. Whether mobile marketing is really in such disarray is debatable. It has, after all, attracted most major brands and will rate its own category in the next round of IAB quarterly measurements. But for the "broken" side of the mobile debate, two developments may address some concerns.
Both are technology driven, which is important as mobile finds its legs with advertisers. The first announcement: AOL and Platform-A will make a "device-agnostic" rich media mobile ad format available through Third Screen Media, Platform-A's mobile ad-serving platform and network. That means rich media can run on iPhone, Android, Blackberry, Windows Mobile, Palm and Symbian handsets. It's a clear indication that AOL will make rich media ads a priority and make them easy to buy. One complaint from the "broken" side of the debate is that marketers have to choose one device over another for campaign creation and planning. If the AOL solution works, that argument is a long way toward over.
Budget hotel chain Travelodge has just released a handy iPhone app that locates nearby hotels, allowing users to make a reservation.
The iBooker app can be downloaded free of charge from the app store, and makes good use of the phone's GPS functions.
I've been trying it out...
Betfair has had a mobile version of its website since 2006, and according to its Twitter account, has taken over 6m bets from mobile users.
With the popularity of online betting, it seems especially well suited for people out at sports events who want to place bets.
Betfair launched an iPhone optimised version of its site in December, and has recently updated it. I've been seeing how well it works...
The Apple iPhone doesn’t make it into the top 20 most popular phones for buying things via the mobile internet, according to a study by Bango.
The research was based on worldwide mobile internet traffic that passed through the Bango network in February.
All in all, the habits of around 1.1m unique visitors were tracked. One in four made a purchase of digital content and services, such as videos, music, games, ringtones and subscriptions, which forms the framework of the study.