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The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.
Music Station, a new service offering all-you-can-eat music downloads to mobiles, is reportedly planning to launch in the UK in October.
The Independent says Omnifone, Music Station’s owner, is in talks with Carphone Warehouse over a deal to preload the service onto new handsets.
Coca-Cola has moved further into the realm of mobile marketing with the launch of a social networking site for young cellphone users.
Dubbed Sprite Yard, the site will allow members to create profiles, upload pictures and meet friends, and will initially target China and the US.
Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.
The idea that 'content is king' in the mobile space is a “myth”, and many of the industry’s big guns are wrong about the needs of younger subscribers.
That’s the view of the man behind Blyk, the startup that plans to offer free mobile services to users that opt-in to receive ads on their phones...
We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...
Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.
Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.
5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures.
The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.