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Never mind content, it seems the customer is (quite rightly) king these days.
User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.
The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook.
In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting talk on what he believes are the three biggest changes currently happening in digital.
I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas.
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
Is it really December already?
This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case you’re probably a shivering wreck by now.
Thankfully we do get excited about the holiday shopping season here at Econsultancy, and we’ve put together some great stats for you to prove it.
Next time I bring you this weekly round-up, Black Friday will be nothing but a suppressed traumatic memory and most of you will have reduced your productivity levels by at least 75% in the run-up to Christmas.
But before we kick off the month of boozy work parties in which inappropriate things inevitably happen between colleagues, let’s give November one last bit of love with these brilliant digital marketing stats.
Black Friday is less than half a week away, which means it’s almost time to forget about the woes of the world for one day and get lost in some good-old-fashioned consumerist escapism.
In light of this being the UK’s biggest 24 hours for ecommerce and what with us being a digital marketing blog, we thought we’d better bring you some of the best Black Friday stats we’ve seen so far.
In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities.
We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues.
As a famous news anchor once said, “60% of the time, the weekly Econsultancy digital marketing stats round-up is engaging every time.”
He was wrong, of course. 98% of people who’ve read this round-up say they now look forward to it more than Christmas, and the other 2% misunderstood the question and thought Christmas was a code word for stats round-up.
The Econsultancy blog team just had a two-day stint in the press office at the Festival of Marketing in scenes reminiscent of Fear and Loathing in Las Vegas, except with more sleep and marginally less insanity.
The result? Some fantastic additions to our weekly digital marketing stats roundup for anyone who didn’t make it to the event.
Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.
Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.
Buckle up: we’re back with another dose of our weekly US digital marketing stats round-up.
This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more.