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The great Charles Dickens once said, “I will honour the Econsultancy weekly digital marketing stats round-up in my heart, and try to keep it all the year.”
In all fairness, he may or may not have been talking about Christmas. But I’m no historian, just a bringer of brilliant stats.
We recently published a round-up of all the biggest content marketing trends of 2015, according to our panel of experts.
Now we’ve asked those same experts to go all Mystic Meg on us and predict what 2016 will bring, although I’m sure their approach was much more scientific than hers.
Never mind content, it seems the customer is (quite rightly) king these days.
User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.
The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook.
In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting talk on what he believes are the three biggest changes currently happening in digital.
I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas.
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
Is it really December already?
This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case you’re probably a shivering wreck by now.
Thankfully we do get excited about the holiday shopping season here at Econsultancy, and we’ve put together some great stats for you to prove it.
Next time I bring you this weekly round-up, Black Friday will be nothing but a suppressed traumatic memory and most of you will have reduced your productivity levels by at least 75% in the run-up to Christmas.
But before we kick off the month of boozy work parties in which inappropriate things inevitably happen between colleagues, let’s give November one last bit of love with these brilliant digital marketing stats.
Black Friday is less than half a week away, which means it’s almost time to forget about the woes of the world for one day and get lost in some good-old-fashioned consumerist escapism.
In light of this being the UK’s biggest 24 hours for ecommerce and what with us being a digital marketing blog, we thought we’d better bring you some of the best Black Friday stats we’ve seen so far.
In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities.
We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues.
As a famous news anchor once said, “60% of the time, the weekly Econsultancy digital marketing stats round-up is engaging every time.”
He was wrong, of course. 98% of people who’ve read this round-up say they now look forward to it more than Christmas, and the other 2% misunderstood the question and thought Christmas was a code word for stats round-up.