Posts in Content

Could Oracle destroy Android?

Two software giants, Oracle and Google, are fighting a fierce war that could upend the mobile market. Oracle, which owns Sun Microsystems, alleges that parts of Android use Sun software that Google didn't license.

Apparently, the allegation may be legitimate, and preparing for victory, Oracle is reportedly approaching handset makers that use Android and asking them to license its software directly at significant cost.

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Psychographic targeting in B2B marketing

There are so many ways to segment an audience and target your messages – by job title, industry, seniority, behaviour... But there's an important dimension that's often ignored by B2B marketers: psychographics.

How different prospects feel about things can guide your segmentation, offers and creative. The trick is to find ways to get your psychographic targets to identify themselves so you can market to their specific biases.

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Does Slovakia hold the secret to paywall success?

Here's a question most publishers would love to have an answer to: what's the secret to building a successful pay wall?

Although one might expect major publishers like the New York Times to eventually provide the answer, newspapers in Slovakia may have beat their Western counterparts to the task.

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The five biggest benefits of a company blog

The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter.

However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value.

And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed.

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Stop being Flash and embrace open web standards

The noughties have been a good to the world of the web. Open standards and a philosophy of interoperability have led to widespread adoption of several languages which offer power without proprietary limits.

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Forget tablets, e-readers are where the growth is at: report

Since Apple unveiled the iPad to the world, tablet devices have attracted an immense spotlight. To some, they represent the future of computing, publishing, advertising and, well, life as we know it.

But is the smoke from the tablet market obscuring even bigger fires elsewhere? According to a study conducted by the Pew Research Center's Internet & American Life Project, e-reader ownership is growing much, much faster than tablet ownership.

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Five big mistakes made by publishers

Publishing may be a tough business all around these days, but thanks to the internet, there are more publishers than ever.

Many of them won't survive, of course. And the ones that die won't just be traditional publishers that fail to adapt to the internet; there are plenty of digital publishers making potentially fatal mistakes too.

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Note to publishers: you don't need an iPad-specific website

When it comes to tablets, traditional publishers have a dilemma: the numbers make it clear that the money is currently in native apps, but for publishers struggling to survive, giving up 30% of revenue to Apple, along with valuable subscriber data, is a tough pill to swallow.

So many publishers are trying to have their cake and eat it too. How? By building web apps that look and feel like native apps.

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Number of U.S. tablet owners to double by early 2012: report

Despite the hype, tablets are still most accurately described as a 'niche' market. But that market is expected to grow really, really fast.

That's according to a study (PDF) conducted by the Online Publishers Association (OPA) and Frank N. Magid Associates, which sees 54m Americans owning or using tablets by early 2012, up from 28m today.

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NY Post: dumbest iPad strategy ever?

The iPad is a source of hope for many traditional publishers. Which explains why publishing moguls like Rupert Murdoch are investing lots of time and money into the tablet device.

But not all iPad strategies are created equal, and one of Murdoch's newspapers, the New York Post, may have the dubious distinction of executing the dumbest iPad strategy yet.

That strategy: in an effort to get readers to pony up for the newspaper's $6.99/month app, block the Safari browser on the iPad from accessing content on the nypost.com website, content that's freely available via any other browser.

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Content marketing: sometimes the obvious answer is the best

It’s an age old question for content marketers: what’s the recipe for ideal content that will be read, linked, tweeted and otherwise disseminated around the web?

We have an informal motto when it comes to online content: for something to be worth your time, it has to be either Useful or Amusing.

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The five stages of content-marketing grief

Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide. 

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