Posts in Content

Five multichannel tips for publishers

Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.

A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.

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Forget the pay wall: introducing the like wall

Faced with the reality that viable businesses require revenue, more and more newspapers and magazines are erecting pay walls on their websites.

But paid content isn't a panacea, and it's far easier -- and more comfortable -- to erect a pay fence. Case in point: the New York Times, whose new pay wall features enough holes to fit a truck through.

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How to use content curation to add value to your own website

If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.

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Using rewriteable URLs to help user experience and SEO

It doesn’t take much to send a story viral on Twitter, but a recent quirk in the URL system at The Independent saw a flurry of humorous web links scattered across the Twittersphere. 

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E-books now selling faster than dead trees: report

Stories about the decline of print publishing often focus on newspapers and magazines, but following new data released by the Association of American Publishers last week, we might soon be hearing more than more about the decline of print book publishing.

According to the Association, e-books sales recently achieved a notable milestone: they are now selling at a faster clip than hardcovers, trade paperbacks and mass market paperbacks individually.

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Why you should start to think like a media publisher

Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.

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Spotify's new freemium: a little less 'free'

The internet has popularized the freemium model like no other channel, but building a successful business on this model can be quite a challenge.

One company that has succeeded: Spotify, the Swedish company that has become Europe's most popular music streaming service.

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Q&A: James Gurd on running a successful e-commerce ITT

How to Run a Successful E-commerce ITTE-commerce consultant James Gurd is the author of Econsultancy's new report entitled How to Run a Successful E-commerce ITT which is aimed at e-commerce managers. The report, which will also interest vendors and agencies, goes into great detail about the whole Invitation to Tender process. Here, he answers some questions about the report and what drove him to write it.   

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Q&A: Scott Roen of American Express OPEN on community

Scott Roen is vice president of digital marketing for the award-winning American Express OPEN Forum, which was established to position the financial service provider at the center of small business relationships.

We talked with Roen about how AmEx took its offline learning to develop the online community and what has been discovered about driving engagement. 

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Four tips for improving website personalisation

Today’s savvy web visitors are increasingly looking for that ‘little something special’ and are flocking to websites that treat them in unique and targeted ways.

To keep your content fresh, engaging and relevant to ensure a visitor returns time and time again, investment in an effective personalisation strategy is key. 

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The 25 things Econsultancy looks for when hiring writers

In the past few weeks a number of people have asked me about the key characteristics of a good writer. How has this changed in recent years? What do we want to see when hiring writers?

I thought I’d outline my views in a handy cut-out-and-keep list. I’ve probably forgotten a few things but I hope you’ll be able to see where we’re coming from...

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Writing error messages for human beings

As a company, we aim to give online businesses greater visibility into what their customers actually see and experience online.

And time and time again we see companies shocked by the fact that, often, their websites just aren’t designed with their customer in mind!

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