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If your Business to Business website were a bar, what sort of bar would it be? After the festivities of the past two weeks, here's a suitably alcohol-related story about how B2B websites frequently serve the needs of the organisation over the needs of the visitor, and how you can change this for your company.
So, a man walks into a bar, and asks the Bartender for a Martini...
Business has always faced the challenge of managing knowledge so that it can add value and support internal teams as well as collaboration, both internally and between different organisations. How you create, share and manage knowledge plays a vital role in the efficiency of your business and therefore can impact profitability.
Whilst there has been a lot of focus on how emerging technology can be used to drive e-commerce and customer engagement, less is written about how it is transforming internal business process and knowledge management.
The canonical link element is a great tool for dealing with duplicate content issues. That's good for website owners, particularly in certain industries where duplicate content can be a real pain, such as ecommerce.
But up until now, the canonical link element didn't have much utility in addressing duplicate content issues across multiple domains. But Google is changing that thanks to its newfound support for cross-domain canonical link elements.
Talk to many displaced old media types and hear an earful about blogs: they lack standards, don't deliver quality content and they pay their writers far less than what they're worth.
But as we enter the second decade of the 21st century, it looks like bloggers may have a go at crying rivers. Thanks to the rise of companies like Demand Media, which specialize what some argue is large-scale 'content farming', bloggers are now leveling some of the same charges that have been leveled at them.
The App Store is certainly not going to be a panacea for print publishers looking to reverse their fortunes, but The Guardian is proving that getting into the App Store is a worthwhile exercise as the new Guardian iPhone app has been purchased 9,000 times since launch.
At a price point of £2.39, that amounts to over £21,000 in the first 48 hours (before Apple takes its 30% cut). Good enough to give the app the top spot on the list of top UK paid apps, and the second spot on the list of top US paid news apps.
January 1, 2010 doesn't just mark the beginning of another year. It marks the passing of a decade. A decade in which the internet technology really came into its own.
Here's a look at some of the biggest tech events and trends that changed the world in the past ten years.
Selling DVDs is a tough business. Just ask movie studio execs, who have watched as digital downloads and cheap rentals have cut into what was once a far more lucrative business. DVD sales started declining years ago and the pace of the decline isn't slowing. In the first half of the year, sales fell more than 13%.
So what's a studio exec to do? Right now, some seem willing to do whatever it takes to beat back the rise of rentals. But perhaps they should instead be having lunch on a regular basis with Jeff Bezos as a new Amazon.com promotion might be worth a look as a new business model.
The CEO of newly-independent AOL, Tim Armstrong, knows that AOL's future is not its past. But that doesn't mean AOL can't recapture some of the glimmer it's lost over the years.
In an effort to accomplish that, Armstrong is changing AOL's its focus by, well, getting focused.
You should all know the rationale for retailers putting customer reviews on their websites. What is less explored is how customer ratings & reviews can be integrated with content from independent experts, respected industry voices whose opinions influence the masses.
Media sites are great at providing expert reviews and news content but retailers rarely look at the potential for content syndication in supporting website and conversion optimisation.
After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards.
The judges felt that the standard of the 400 or so entries was remarkably high, and that the winners represent innovation, which can be defined in pure technology or creative terms, but also in context to an organisation or sector. The judging panel included Econsultancy’s in-house internet fiends and a bunch of third party experts.
Our hearty congratulations to all the winners, and also to the shortlisted runners up, and particularly to the ‘highly commended’ runners up named below. Kudos, glory and acclaim to all who triumphed.
Rupert Murdoch's media empire produces news, but he also has a habit of making it himself. Most recently, he was a headline-creator when he stated he'd be pulling his websites out of Google's index.
Journalism in the 21st century is clearly something that matters a lot to Murdoch, both financially and personally. And in an op-ed piece in his own Wall Street Journal, Murdoch laid out his views on where he sees journalism going, and who needs to stay out of it.
Tis the season to redesign. CNN recently launched a new look for CNN.com, and now news service Reuters has launched a new look for Reuters.com.
But while CNN.com's redesign was all about the content, Reuters' redesign is all about the focus. The new Reuters.com design is all about one thing: making the website a much more attractive destination for consumers.