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Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor's attention or losing them to your competitor.
You've got yourself a good domain, built a really neat site, designed a cool logo, completed your SEO checklist, and if you’re lucky got a good copywriter to crank out some some engaging content for you.
There’s just one more thing you might want to think about. A tagline.
The cloud may be the future of computing, but that doesn't mean that users will always have sunny days ahead.
PC Magazine's John C. Dvorak is a confessed cloud skeptic, but it's hard to avoid the cloud these days and he learned the hard way that the cloud often doesn't mean a whole lot.
Move over Internet Explorer, Firefox, Safari and Chrome. If a new browser startup backed by Netscape co-founder Mark Andreessen's VC firm, Andreessen Horowitz, has its way, consumers will soon be surfing the internet in a far more social way.
RockMelt, which is launching in beta, is "challenging the conventional assumption that a browser is all about navigating pages."
Google Page Speed can be a helpful tool for publishers and developers looking to speed their websites up. The Firefox add-on can identify bottlenecks that are keeping pages from loading as quickly as they should.
Unfortunately, some of the recommendations Page Speed makes aren't always easy to implement. So Google is trying to change that as part of its Make the Web Faster initiative.
About a decade ago I lucked into a job as a technology journalist. I had no journalism experience / qualifications, but I could string a sentence together and was madly passionate about ‘the internet’. Still am, for that matter.
I had to learn on the job: it was very much a case of in-at-the-deep end. I remember doing a lot of reading to understand how users read online, and how best to write. A lot of the standards set by the likes of Jakob Nielsen still apply today.
Nowadays writing is a part of what I do, but it isn’t my whole job. But I still manage writers on a daily basis and wanted to share some of the rules for web writing that I’ve embraced, adapted or created.
Before we begin I should point out that Yossarian remains my foremost literary hero and rules are always there to be broken. These 23 ‘rules’ are just guidelines that you can adopt if you see fit. They work for me.
PayPal was the bright spot in eBay's third quarter earnings. The company, whose name has become synonymous with online payments, boosted the online auction company with its strong continued growth.
And if the company has its way, that growth won't be stagnating anytime soon. At the Innovate 2010 developer conference yesterday, PayPal made it clear: its future is micropayments and mobile.
Last month, beleaguered video rental chain Blockbuster filed for bankruptcy. While the company's demise can be blamed on a number of factors, it's hard to ignore one: the rise of Netflix.
Netflix, which is now an $8bn corporation trading at just over $153 per share, looks poised to capture a big part of the nascent streaming business.
Doug Kessler is Creative Director at B2B agency Velocity, which has just published its B2B Manifesto, a call to action for marketers.
I interviewed Doug about the manifesto, what is wrong with B2B marketing at the moment, and what marketers should be doing...
Downloading a hit song or Hollywood movie from BitTorrent might become an expensive mistake if you find yourself targeted in a lawsuit, but downloading an adult video might become an expensive and embarrassing mistake.
That, at least, is what Third World Media is hoping. As CNET News.com has reported, the California-based adult entertainment studio is filing suits around the country against John Doe defendants who the studio alleges illegally downloaded its content through file sharing networks like BitTorrent. If the courts permit, those John Does will be unmasked by their ISPs, subjecting them to more than just legal headaches.
Few search experts doubt that social media will have some impact on the SERPs in the future, but up until now, it hasn't been very clear that search engines like Google and Bing quite know the best way to integrate social content and signals into their algorithms and UIs.
But if several changes spotted in the wild on Google News results are any indication, they're increasing their rates of experimentation.
Linkbait may be good for online publishers' traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much.
The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which types of articles bring home the bacon.