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Posts in Content

Q&A: Rand Fishkin, CEO of SEOmoz

Every two years, SEO consultancy and publisher SEOmoz publishes a Search Engine Ranking Factors report that details which ranking factors some of the world's top SEOs think are hot and not. The latest Search Engine Ranking Factors report was published in August.

I spoke with Rand Fishkin, CEO of SEOmoz, about the 2009 Ranking Factors report, the dilemma of paid links and how social media is changing SEO. 

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Q&A: Dane Atkinson, CEO of Squarespace

Before the company's Twitter marketing campaign went viral, Squarespace wasn't a brand known to many. But the company has experienced rapid growth building a niche in the competitive market for content management solutions/publishing platforms. And it has done it by doing something many others have avoided: charging users.

I spoke with Squarespace CEO Dane Atkinson about the company, its success with a paid business model and what ROI the company's viral Twitter marketing campaign produced.

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Omniture's acquisition by Adobe has people saying "Huh?"

On the heels of Adobe's quarterly earning call, where they announced the grim news about software sales, they also announced the acquisition of Omniture. Is this a play to be a player in the analytics market, to have a strong presence in the SAAS space, to take advantage of Omniture's recurring revenue model, or something else?

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Google: stop wasting your time on meta tags

Are you still using the keywords meta tag? Or are you stuffing your description meta tags in hopes that it will help your rankings?

If so, Google has a reminder for you: you're wasting your time.

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Subscriptions preferred over micropayments in the UK: report

What the future of news online looks like has a lot to do with payment models. As publishers push ahead with their plans to go from 'free' to 'paid', how consumers are asked to pay for news content will play a significant role in determining which publishers succeed and which fail.

Despite lots of talk about micropayments, a newly-released paidContent:UK/Harris Interactive poll found that over half (53%) of British consumers would prefer to purchase a subscription to their favorite news site.

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Q&A: Bryan Eisenberg, Co-Founder of FutureNow

Bryan Eisenberg

Back when dot-com mania was at its peak and marketers crowed about the number of "hits" they were able to attract to their web sites, a voice of reason came out of the darkness and said, in effect, that it's not about the traffic. It's about what you do with the traffic, and -- hello? -- more important, whether that traffic makes money.

That voice was Bryan Eisenberg who's gone on to become a noted speaker, columnist, blogger, co-founder of the Web Analytics Association and author of a string of best-selling books. A new one is in the works: Trim the Fat will draw analogies between what's needed to improve website conversion and the author's recent shedding of 50 (!) pounds.

And Bryan will share those insights at Econsultancy's inaugural U.S. event in New York on Oct. 8, the Peer Summit, as both a keynote speaker and a moderator. We caught up with him for a preview of what he'll be sharing with attendees.

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Coming soon to a search near you: Google Apps documents

In the near future, your Google search results might contain something you hadn't noticed before: documents published through Google Apps.

According to The Register, Google sent an email to Google Apps users last Friday indicating that some documents published through Google Apps will soon be indexable by Google's crawler.

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George Clooney, Facebook and prostate exams

Celebrities and social media seem to go together like cheese and wine for good reason: social media is one of the most powerful mediums for celebrities to connect with fans, increase their visibility and maintain their personal brands. Oh, and stoke their egos.

From Ashton Kutcher to Lindsay Lohan, Michael Phelps to Shaquille O'Neal (oh, and Kanye West), the celebrities you love (or love to hate) are increasingly on Facebook, Twitter and other popular social media platforms. But that doesn't mean that everyone in Hollywood is starstruck with poking and tweeting.

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Are relevant links overvalued by SEOs?

It's a fairly common SEO belief that acquiring links from authoritative websites relevant to yours is one of the best ways to achieve results. And it makes sense. After all, why wouldn't search engines want to consider the relevancy of a site to the sites it links to?

But what if the belief that site relevancy is an important SEO factor is wrong? According to SEO consultant Richard Baxter, that may just be the case.

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[please enter subject line]

This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.

Whatever software you use for your email campaigns, these tips are worth reading...

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Another popular tech blog embraces paid content

There's a lot of talk about newspapers charging for their content online but quietly, something interesting is happening: the very blogs that are usually associated with 'free' are dipping their toes in the waters of paid content.

In the tech blogosphere, TechCrunch and ReadWriteWeb sell reports. GigaOm has a subscription service. Add to that list Ars Technica, which has launched a new subscription service dubbed Ars Premier 2.0.

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What the Internet Manifesto gets right and wrong

The 15 German journalists and bloggers behind the Internet Manifesto have a message for mainstream media organizations: the internet is here and you had better adapt.

The Manifesto, which has now been widely-circulated and discussed by some of the very organizations it speaks to, contains 17 declarations about "how journalism works today".

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