‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.
Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.
Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]
At HubSpot’s Inbound 2024, Fire&Spark Founder and President Dale Bertrand argued that despite their impact on traffic, Google’s AI Overviews present an opportunity for marketers to capture higher-quality website visitors.
Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers.
Catalina Salazar tells Econsultancy about her role at the Finnish local commerce platform, including how brands are approaching retail media today, and what’s next for the industry.
From adding new media-buying skill sets to championing the customer experience, Ocado’s retail media and data leader discusses their approach in a competitive landscape.
‘Far too many employees don’t feel acknowledged for their hard work,’ says the rewards platform chief exec, with talent retention about more than just salaries and benefits.
The M&S revival, as it moves to ‘reshape’ its brand and broaden its appeal, hasn’t gone unnoticed by Gen Z. The retailer’s success on social media has bolstered its fortunes in Clothing and Home and it wants to go further.
It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best.
Transferring learning into working practices requires a multifaceted approach.
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
Amanda Zafiris tells us about her role at the visual design platform, including the challenges of AI in the enterprise, Canva’s Magic Studio roadmap, and countering the issue of app sprawl.
A report by data and AI solutions provider SAS has found that a lack of internal expertise poses a barrier to generative AI adoption – with manufacturing and healthcare among the industries reporting the lowest levels of both internal know-how and usage of GenAI.
A July survey of 1,600 global decision-makers found that China is currently leading the pack in adoption of generative AI, with businesses confident in their level of internal skills and tools as well as regulatory compliance.
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software. Rivals are now scrambling to compete with its prosumer pull for amateur editors and small businesses alike.
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?
A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
Fake outdoor advertising can bring outrageous concepts to life with a bit of clever video or photo editing – but does the lack of realism undermine the point of an ‘out of home’ ad? Or does it open up new possibilities for marketing?
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?