{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with U.K.

Dr Pepper learns about social media boundaries the hard way

There's always a fine line between cutting edge marketing and offensive pulp. And in social media you learn the difference fairly quickly. For example, Coke is now trying to stem the damage that ad agency Lean Mean Fighting Machine created on Dr Pepper's U.K. Facebook campaign. 

Brands like Dr Pepper, that want to be seen as edgy and youthful, are in tough spot. They don't shy away from potentially offensive marketing content. But in the case of this latest Facebook snafuu, they're learning that poorly planned boundary pushing can lead into sketchy territory pretty quickly. 

7 comments