Search marketing stats round up
Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Search Marketing Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Q&A: Gerrard Dennis of Simply Group on e-commerce
The Simply Group operates seven e-commerce sites in the UK, from SimplyScuba, to the recently relaunched SimplyBeach.
I've been talking to founder Gerrard Dennis about the challenges if running seven separate sites...
How can etailers handle the Christmas rush?
Over the past year, we've seen a couple of examples of well known e-commerce sites being unable to cope with traffic spikes, mainly caused by sales.
This time last year, Debenham's website went down for around 24 hours thanks to the weight of sales traffic, while the Next website had to implement a queuing system in July thanks to a traffic spike.
But what can online retailers do to avoid such problems?
Q&A: Andy Hobsbawm and James Alexander from Green Thing
Green Thing is a non-profit public service that aims to inspire people to lead a greener life.
Founder Andy Hobsbawm and CEO James Alexander will both be speaking at Econsultancy's Online Marketing Masterclasses event tomorrow. (There are currently a few places left...)
I've been asking Andy and James about Green Thing's approach to marketing and social media...
Q&A: Pluck's Stephanie Himoff on social media for publishers
Pluck provides social media platforms for brands and publishers, including News International, The Guardian, and Trinity Mirror.
I've been talking to Stephanie Himoff, who directs Pluck's European sales, about the company's social media tools, and how publishers can use UGC to drive traffic and increase engagement...
Q&A: Silence Media's Lee Henshaw on CPE v CPM
Silence Media is an agency which launched earlier this year, offering video banner advertising for the music industry, on a cost per engagement (CPE) basis.
I've been talking to Silence Media founder Lee Henshaw about why he thinks that all banner advertising will use this CPE model within the next two years...
Site review: Virgin Trains revamp
Virgin Trains relaunched its website yesterday with an updated look and feel for the site, which apparently aims to 'convey the brand's new positioning of train travel as superior to other modes of transport'.
I'm not sure whether it does that, but it does look a lot better than the previous version. I've been comparing the site with the old version...
Mobile news sites: best practice tips
Most of the UK's newspapers now have mobile versions of their websites, but many could provide a better range of content and user experience.
Here are some best practice tips for mobile newspaper sites...
Site review: Whistles.co.uk
Fashion retailer Whistles relaunched its website last week, and the resulting Flash heavy site is certainly different.
According to Whistles' Jane Sheperdson, 'We spent a lot of time researching best practice online. We then threw out everything we had learned, and just designed something that pleased us visually.'
This is an interesting way to approach the design of an e-commerce site, but what will the result be for the user experience?
Outlook for online retail is bright this Christmas: survey
According to a new survey, 93% of consumers are planning to do at least some of their shopping online this Christmas, with 71% planning to buy more than half of their gifts on the web.
The survey by eDigitalResearch and IMRG reveals that more people are planning to shop online this year, and now that the threat of Royal Mail strike action has receded, there is some cause for optimism for online retailers.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
