AppsFlyer is a mobile app measurement and attribution analytics platform that helps app-developers, brands and ad-agencies measure and optimize their users’ acquisition funnels. David Llewellyn is the company’s Marketing Director EMEA – we caught up with him to ask about his typical day. Hi David. Please describe your job: What do you do? David Llewellyn: […]
"56% of companies globally say cost of conversion is the most important metric for measuring marketing attribution"
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From the Blog
Should we be excited about Facebook Attribution? I certainly think so.
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.
Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.
But despite the spend, many brands aren’t realizing influencer marketing’s full potential.
Research, Trends and Best Practice
1. Foreword by AdRoll When surveying the levers that marketers can pull to improve their businesses, there is one lever that keeps squeaking and getting stuck year after year. Unfortunately, that lever is crucial to improving everything else in the marketing machine. We’re speaking, of course, about attribution. In the age of data, where we’re […]
Insights on meeting attribution challenges in the UK, France and Germany
1. Executive Summary This State of Marketing Attribution report, produced by Econsultancy in partnership with Datalicious, is based on a survey of more than 400 client-side and agency marketers based in the Asia Pacific region. The key findings of the report are outlined below: Lack of knowledge holds back marketers Though marketers in the APAC […]