Attribution

The latest attribution research, best practice, case studies and more

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"56% of companies globally say cost of conversion is the most important metric for measuring marketing attribution"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

From the Blog

Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren’t realizing influencer marketing’s full potential. 

Science_of_mta

What are the benefits of multi-touch attribution?

There are an estimated 3.5 million Google searches per day and 1.2 trillion per year. Added to that, the average consumer spend three hours on their mobile per day, with YouTube recently hitting 1 billion hours of viewing per day. 

With all this digital traffic, marketers are having difficulties tracking individual customers across the various channels available.

Research, Trends and Best Practice

Business people discuss graphs and measurement

A Short Guide to Maximising the ROI of Digital Marketing

1. Introduction The size of investment that brands make in digital marketing programmes mean that it is extremely important to understand the impact that spend is having. Yet there remains little industry consensus on the best way to achieve an accurate, quantified view on the contribution that a marketing strategy has had on revenue and […]

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