Author: Matt Bush

Matt Bush

Matt Bush is agency director at Google UK.

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How personalisation can improve mobile site speed (and conversion)

“It’s like being back on dial-up…” That’s the standard complaint when a web page takes too long to load. Those early days of the web when we’d sit and stare at the modem are gone.

The chirrups and beeps have been replaced by superfast broadband, 4G - imminently 5G - and this speed of delivery means every second counts.

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