In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players.
In this blog post, I'll explain how to get started...
At the end of last year, David Cameron demonstrated his commitment to boost the British creative economy, announcing plans to invest £50m of funding towards the construction of the Open Institute at the heart of Silicon Roundabout In London.
This busy tech hub is used by many startups where freelancers are often integral to their strategy.
Online magazine Technorati claims the era of the freelancer will kick off in 2013 and last month we released quarterly online employment report that suggests the same.
In my latest post looking at how marketers are using freelancers, I wanted to drill down on a major trend I’ve observed over the last year, an increase in demand for mobile specialists
We've seen a 94% increase in mobile development jobs posted in the year leading up to March 2012. The need for digital marketing freelancers has developed through 2012, with a quarterly growth of 24%.
Before going on, I want to make one thing clear. I am not setting out to be intentionally provocative with this article. It goes without saying that there are some excellent freelance search experts able to offer their clients first class advice in how to plan and execute an SEO strategy.
Instead, I am driven by helping those buying digital marketing services, SEO in particular, to make more informed decisions when sourcing external partners and agencies.
I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services.
As such, my purpose is not to antagonise the world of freelance SEO but to simply encourage buyers to question whether it is realistic for a freelancer to deliver every aspect of a highly effective SEO strategy on their own.
Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.
On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
Using a freelance copywriter isn't just about flexibility and convenience. It's often the best way to get a quality result.
A few weeks ago, Sharon Flaherty wrote a guest post here entitled Want quality content? Produce it in-house. As her title suggests, Sharon argues that the best way to get high-quality content is to employ an in-house copywriter.
Although I commented on the post, I feel it deserves a more considered response, so here it is.
AOL CEO Tim Armstrong has a big goal for his newly-independent company:
revitalize AOL by turning it into a bona fide content company.
A big part of his plan is Seed.com, AOL's recently-launched content
platform. Seed.com essentially employs the same model as Demand Media, which relies
on freelance writers and editors to create SEO-friendly content on a