Posts tagged with Nofollow

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Seven useful Google tips for bloggers & publishers

Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site than you expected.

First I’ll make one thing abundantly clear, and this is a caveat you’ll read on any respectable website regarding SEO, if there’s one overarching factor that you should always consider when producing content, it’s quality. 

Always ask yourself “is the content I’m uploading to the web useful, entertaining, informative, engaging or innovative?” If it isn’t at least one of those things then you’re never going to achieve any gains in traffic, audience growth or authority.

There are of course exceptions to the rule and it’s difficult sometimes to remain objective when it comes to certain seemingly low-quality websites. But then if these websites are successful, they’re obviously catering for a certain demand.

Of course if you’re also someone who spends all day creating animated unicorn GIFs then I take my hat off to you. As I said, there are always exceptions to the rule and objectivity is hard.

Anyway, no matter what you’re publishing there are some brilliant and relatively simple ways that Google can help your content be seen, be indexed quickly and keep you out of trouble.

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PageRank sculpting: Google's Matt Cutts tells all

Earlier this month, I wrote about reports that Google's Matt Cutts had essentially told an audience at the SMX Advanced conference that PageRank sculpting was a worthless exercise.

In a new post on his blog, Cutts provides some much-needed clarification.

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Google changes the game on PageRank sculpting, starts following JavaScript links

At the SMX Advanced conference in Seattle this week, Google's Matt Cutts revealed that Google has implemented two changes that may have an impact on your SEO efforts.

The first one has to do with the way Google deals with PageRank sculpting and the second has to do with Google's following of JavaScript links.

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You control your own destiny, Google doesn't

My post yesterday about Google's paid links smack down sparked quite a discussion and a bit of debate.

Good points were made all around on all sides of the debate.

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Google lays the smack down on 'sponsored conversations'

I've discussed the nofollow attribute several times lately.

The bottom line: Google doesn't like paid links and regardless of whether or not one agrees with Google's stance, the use of nofollow with paid links is a best practice worth implementing.

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Is nofollow dying?

In a recent post, I discussed the use of the nofollow attribute as an SEO best practice.

In a guest post on SEOmoz, Distilled.co.uk's Will Critchlow suggests the opposite: nofollow is dying.

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The benefits of 'nofollow' as an SEO best practice

The PageRank Google assigns your pages is one of your most valuable assets as an online publisher. Your SEO success on Google is dependent upon earning and maintaining PageRank.

In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other websites can be viewed as an SEO sin and it's difficult to get other websites to link to yours when you don't link out, in turn making it more difficult to earn PageRank in the first place.

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