Posts tagged with Us Ad Spend

US paid search and display ad spend drops 6.2% in Q4

Paid search budgets among US advertisers were 6.4% lower in Q4 2011 compared to the same period in 2010, according to a new report from Kantar Media.

The drop was driven by a decrease in spending among financial, insurance and local service advertisers.

Display investments also decreased 5.9% in Q4, largely thanks to smaller budgets from automotive companies, telecom providers and travel companies.

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