Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ‘innovation’ itself to mean ‘finding ways of doing things differently’. Flawed assumptions to avoid when innovating – the premise of this article is pretty self-explanatory, […]
Tips to help with the research, the communication and the task of finding out what people want. In essence, how to have good ideas by asking the right questions.
From skills assessment to cultural fit, there’s a lot to get right when choosing an L&D partner.
This quick guide provides an overview of the changing B2B landscape and the key strategic pillars of a successful digital transformation, including how to optimise the B2B customer experience.
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
This quick guide provides an introduction to agile methodologies and the practice of innovation, looking at key principles, techniques and frameworks to aid strategy and project development.
This quick guide provides businesses with a starting point for putting their CX strategy into action, looking at the principles, techniques and metrics behind the delivery of exceptional customer experiences.