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Author: Joel Windels

Joel Windels

Marketing at Brandwatch, a social media monitoring tool. Spearheading the European marketing efforts from the UK headquarters, as well leading the tech company's global PR, social media, editorial, SEO and other intiatives  Background in journalism and the games industry.

The importance of market research: Launching a new product

Launching a product in an established industry is extremely difficult.

Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market.

Understanding your customer is often quoted as essential in most areas of marketing.

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Taking advantage of trends in social media

Staying abreast of the latest trends in an industry can be hard.

Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands.

It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market.

But how do you get ahead of a trend before it is common knowledge?

Knowing what makes consumers tick is hugely important for this.

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The ultimate guide for a successful campaign

The release of a campaign is for marketers the pinnacle of months of hard work. But don’t be fooled, it is not the end of the story.

Marketing teams need to continue to track the activity around their projects to determine its success. By analysing the conversation surrounding campaigns marketers can tailor their strategy dependant on real-time reactions.

Changes to the theme of a project to reflect sentiment or adjustment of placement can have a huge impact and it can all be achieved through listening to online conversation relating to the campaign. 

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Forums: the cornerstone of brand reputation

No brand should underestimate the importance of its digital reputation, especially in this era of Google-first, buy later culture, not to mention the prevalence of review sites and social recommendations.

Although it is practically impossible to completely avoid negativity (just look at the comments of any YouTube video), it is how a company controls its surveillance of and response to these mentions that will help determine how it is perceived. By confronting issues as they arise, the impact that negative mentions online will have can be contained, helping to prevent a snowball effect from occurring.

Ensuring a brand is seen in the most positive light possible is essential for establishing and maintaining trust for customers, regardless of what the brand sells.

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The changing state of PR

When it comes to the success of a brand, there is one thing that is of the utmost importance, regardless of size or capital and that is reputation.

An overriding opinion on a business can turn it into a worldwide success or see it fail to connect with its target audience.

A key component of creating a strong reputation lies in the way that a company chooses to monitor and maintain its character. This has become imperative because of the increasing volume of PR activities that occur on digital platforms.

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Keeping track of your competitors

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 

 

However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.

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Generating viable leads

How to use social media monitoring to generate viable leads

There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation. 

The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead. 

This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.

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Using social media monitoring for market research

Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.

The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many. 

To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business. 

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Using social media monitoring to identify the influencers relevant to you

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers. 

I have already written about why and how you can begin this process, and who might want to undertake it in this post, which details exactly how to narrow your search down to a very particular field relevant to your needs. 

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Using social media monitoring to find where your influencers are

Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.

The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many. 

To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business. 

10 comments