{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Sophie Rayers

Sophie Rayers

Why 2014 is crunch time for video content marketing

Last year was a remarkable one for content marketing. Come the start of this year, 93% of B2B marketers were using content marketing as part of their overall marketing strategy, and achieving some significant substantial successes.

As a result, hopes are high this year, with 90% of marketers convinced that content marketing will become more important over the next 12 months.

But the industry currently stands at a crossroads. Marketers may be increasing their spend this year, but only guarantees of concrete return-on-investment (ROI) will give brands the confidence to maintain this momentum and commit more of their precious budgets in the future.

There’s clearly a strong case for investing more in owned content strategies, but there’s never been more pressure for content to produce results.

So why has 2014 become a make-or-break period for content marketing?

1 comment