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Posts tagged with Blinkbox

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10 very cool examples of experiential marketing

Experiential marketing, what is it good for?

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but I’m not here to waste time quibbling over definitions.

This post was inspired by a new Vans project that's opening in Central London at the beginning of August as a celebration of art, skateboarding, BMX and street culture.


'I'm a Celebrity' TV ad boosts mobile traffic to blinkbox by 400%

A TV ad campaign for movie streaming service blinkbox helped increase brand traffic to its homepage by 400%.

Signups from mobile devices have doubled from 37% overall to 70%.

The ad, which ran during ITV’s ‘I’m A Celebrity…Get Me Out Of Here!’ last Thursday, also led to a 200% increase in total traffic and a 280% boost in new registrations. It is part of a wider campaign supported by radio, outdoor, digital out of home and print placements.

Blinkbox said the spike in mobile traffic shows the impact of second screen devices on TV advertising success, but it also demonstrates the huge impact that primetime TV shows can have on encouraging digital downloads and signups. 

TV app Zeebox achieved similar success in March, racking up 22,000 downloads during an episode of Dancing On Ice after host Philip Schofield tweeted a link to the app four times during the broadcast.

The blinkbox ad, which can be viewed below, offers consumers the ‘latest releases without subscription’ and directs users to blinkbox.com.