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Posts tagged with Bupa

NatWest, Bupa & Hiscox offer best mobile UX among finance brands: report

NatWest, Bupa and Hiscox have been rated as offering the best mobile user-experience among the UK’s financial institutions.

The IAB study found that around a quarter of the top spending 50 UK finance brands still don’t have a mobile presence, so competition to find the best UX wasn’t all that tough.

However there were also some positives to take from the survey. I’m not a huge fan of using percentages when there are only 50 brands included, however the report shows that 22% of those surveyed had a responsive site compared to just 2% of retail and 4% of travel companies.

Furthermore, 70% of the banks that were analysed as part of the survey had a mobile app, with the most common functions being a cash point locator and a money transfer tool.

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