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Posts tagged with Conversion Intent

Memo to Steve Ballmer: the future of search is needs-based

Microsoft CEO Steve Ballmer has been making funny noises again. He’s been talking about the future of search, and the issues Google faces.

He said“Google does have to be all things to all people. Our search does not need to be all things to all people.”

Maybe so, but it’s hard to know exactly what Microsoft is trying to be, in terms of search. Nevertheless, Ballmer says that the company is experimenting with new business models for search, as well as new ways of presenting search results.