Posts tagged with Conversion Rate Optimisation

cro importance

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

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butterfly

Why the butterfly effect is killing the conversion optimisation industry

I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.

My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation industry is really, really messed up.

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customer journey

Ask the experts: Conversion rate optimisation trends, challenges & strategy

We've already covered Mobile SEO in our ask the experts series, and now we move on to CRO (conversion rate optimisation).

We asked our chosen experts the following questions. Click on one if you want to jump straight to it.

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Bounce is back! And product pages are to blame..

High bounce rates are making an unwelcome return - so what’s happening and what can you do about it?

There’s no doubt about it; high bounce rates are back - and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.

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Mobile benchmark

Mobile conversion rates: How does your site compare?

With conversion on mobile much lower then desktop, improving it is a priority for retailers.

How does your mobile conversion measure up?

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click here

Was 2016 the year companies finally moved beyond button testing in CRO?

Green for “go!” will convert better, surely?

I’m still shocked at the basic nature of A/B testing taking place across the digital industry.

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Seven tips for boosting ecommerce performance

By all measures, ecommerce is on the rise globally.

In the US, Adobe Digital Insights reported that Black Friday generated $3.3bn in online sales, a 17% year-on-year increase.

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ai person

Could AI kill off the conversion optimisation consultant?

I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.

What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps.

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How record-breaking sales may have masked Black Friday failure

By all accounts, Black Friday was a big success in terms of online sales, with IMRG and Experian reporting a 36% increase in spend year-on-year.

But did UK retailers make the most of the opportunity?

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Online Advertising & Ecommerce in 2015: Digital Cream Singapore

Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.

Here is an overview of the topics covered by the Online Advertising and Ecommerce & Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.

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graph sowing conversion rates

Is lack of strategy really killing conversion rate optimisation?

Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.

Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?

One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.

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conversion report

What is the state of conversion rate optimization in 2015?

What methods are companies using to improve conversion rates?

Exactly what is being optimized? And which methods are proving more difficult to implement than others?

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