Posts tagged with Demand Side Platforms

Technology powers display growth, but people power its adoption

According to the recent IAB and PwC study, in 2010 display grew by 27% and search by 8%. If you have been following the growth of display and the rise of DSPs (demand-side platforms) you are no doubt aware that growth has been fuelled by RTB (real-time bidding).

Its growth and similarities are closely aligned to ‘traditional’ search bid management techniques. This is great news for the display industry and highlights great opportunities for the search marketer.

However, are search marketers grasping this opportunity, and do marketers and agencies really understand the new display environment?

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New Ad Serving Buyer’s Guide released

Ad Serving Buyer's GuideEconsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.

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Q&A: SearchIgnite CEO Roger Barnette

As more and more marketing dollars flow to digital, marketers are increasingly active in multiple online channels, including search, display and social. Yet making sense of how they all relate to one another, and optimizing marketing spend across all of these channels, still often poses significant challenges.

Last week,  marketing provider SearchIgnite launched a new solution designed to break down the silos that keep marketers from managing multiple channels.

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Q&A: Sacha Berlik on Display Engine Marketing

Sacha

Sacha Berik is founder and CEO of mexad, a Display Engine Marketing (DEM) agency which launched in the UK earlier this year.

We interviewed Sacha about DEMs, the display ad market in Europe, as well as the emergence of 'demand side' agency ad networks and exchanges... 

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Demand side platforms bring display into the hands of search marketers

There is a lot of buzz in the digital world at present around the rise of demand side platforms and real time bidding being the future for display advertising and particularly network buying.  

With all the data, technology, and bidding involved, paid search marketers could find themselves best placed to take advantage of the rising popularity.

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What does the rise of demand side platforms mean for marketers?

2010 is showing huge client-side demand for more accountable and effective cross channel measurement, looking at the interplay between PPC, SEO, display, email and affiliates.

Demand-Side Platforms (DSPs) can bring another piece to this digital jigsaw. DSPs allow improved performance and ROI for an online display campaign. They give advertisers greater control over targeting and managing their online media campaigns.

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