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Posts tagged with Holiday Marketing

Christmas in July: six things marketers should do now to prepare for the holidays

With temperatures rising and summertime in full swing, it’s hard to think about the upcoming winter holidays. Christmas comes early for marketers, however, and identifying a strategy now for what is the most impactful shopping season of the year can be the difference between success and disappointment.

In January, the NRF reported that holiday 2012 retail sales increased 3%t to $579.8bn.

Clearly, the holidays are a huge opportunity for brands to increase sales, but if you don’t plan accordingly, the holiday quarter can make or break a successful year.

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