Clothing retailer Threadless has unveiled a new iPhone app, giving its customers another way to shop and interact with the brand.
Threadless is a community website that specialises in unique designs for t-shirts, hoodies and other items. It is built around social media and allows users to follow their favourite designers, submit their own ideas, and vote for designs that they want the website to sell.
Alongside the standard ecommerce functions, the app includes a voting tool so users can rate new designs and a never-ending feed of original products.
Read on to find out what I thought of the app, or for more information on Threadless read our blog posts looking at how it uses welcome emails and online video...
The continued growth of ecommerce is nothing new. But what is new and critical for businesses to understand is the role of the touch-integrated customer experience.
Today, the first device a child interacts with is a touch device, whether a smartphone, tablet, phablet or even wearable technology, and consumers of the future will expect the motion of touch integrated fully into every experience they have.
As a result, the next challenge for businesses will be completely integrating touch into the shopping experience.
Depop was launched in April 2013 and has achieved 200,000 downloads from the App Store so far.
The UK based start-up, which is difficult to describe as anything but a cross between Instagram and eBay, expertly marries mobile commerce with social networking and has many advantages over other m-commerce platforms: simple and quick selling, fluid checkout, inherent social integration and no listing fees.
According to TechCrunch, the app has been responsible for 200,000 items being sold worldwide, at a value of around €5m and as of February 2013, Depop is now available for Android users, thereby extending its reach to the dominant operating system of mobile users worldwide.
If you haven’t heard of Depop before, now is the perfect time acquaint yourself. Here I’ll be looking at the app from a user experience point of view to see what the advantages and disadvantages are in using it.
It’s no secret that in spite of the boom in mobile web traffic, conversion rates from smartphones remain far lower than on desktop.
This is largely due to the fact that people use mobiles for research and searching for product ideas, before making a purchase on their laptop or PC.
The low conversion rates are mirrored by high abandonment rates, with new data from remarketing firm Cloud.IQ showing that during January the abandonment rate for smartphone users on ecommerce sites was 84%, compared to 72% on tablet and 68% on desktop.
The question is, what can be done to reduce basket abandonment on mobile? In truth a large proportion will continue to drop out simply because they use mobile for product research, however there are still ways of shortening the purchase journey on mobile so shoppers are nudged towards a conversion rather than dropping out.
To give some inspiration for mobile designers, I’ve rounded up some of my favourite UX features from various mobile commerce sites and apps that might help to limit user frustration and abandonment rates.
We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption.
However if you dig deeper into the stats you notice that all is not quite as it seems, with huge disparities appearing across the different APAC nations.
To find out a bit more about the state of mobile commerce and marketing in the region, I’ve rounded up several studies and surveys that reveal some interesting stats.
Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices.
It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity.
This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).
The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home.
Mobile commerce is no longer the newcomer to the digital scene, but it is likely to remain one of the main challenges for businesses for the foreseeable future.
Ever-increasing levels of smartphone and tablet ownership in the US means that businesses have no choice but to adapt to accommodate the ensuing rise in mobile web traffic, however some sites (including our own) are still lagging behind.
So just to reiterate the importance of mobile commerce I've rounded up more than 50 of the best stats from surveys and reports that we've seen in the past 12 months.
And for more data on m-commerce download out Internet Statistics Compendium...
We publish a huge amount of content on the Econsultancy blog so it's understandably difficult to keep track of it all.
To help out, I've compiled a list of some of the most useful mobile posts and reports that we've written this year. You'll find best practice tips, stats, reviews, useful examples and more.
This article follows on similar round ups of our email, ecommerce, content marketing and social media posts.
The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented.
New customer touch points have burst onto the scene, leaving retailers struggling to decide where to prioritise their marketing and digital spend: should the focus be on websites, stores or mobile?
Retailers are seeing growing numbers of customers using smartphones in their stores, but just 11% see 'showrooming' as a threat to revenue.
Given the publicity around showrooming, and ongoing threat to offline retailers posed by ecommerce, this is somewhat surprising. Especially as recent stats from Columbia found that 70% of 'mobile assisted shoppers' viewed products in-store, and then made their purchases online.
These new stats are from the new Econsultancy/BuyDesire Mobile Marketing and Commerce Report 2013, which also explores the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities.
It is based on a global survey of more than 500 Econsultancy users from companies and agencies, carried out in July and August 2013.
Let's take a look at some of the report findings...