Posts tagged with Micro Blogging

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Why your brand should definitely be on Tumblr: 10 fantastic examples

This article will only have one use of the term ‘millennial’ and I’ve just used it up already.

The majority of Tumblr users are under 34 years old, which basically means I only have approximately eight months left to legitimately write about the micro-blogging platform before the core demographic cast me out towards the shores of an increasingly older person populated Facebook. 

“Hi mum. They finally kicked me out of their stupid club. Yes I’ll look at the photos of your embroidery. Yes I’ll leave a comment. Sigh.”

So what’s the appeal of Tumblr? What are the benefits? Are there any brands currently excelling on the platform?

Let’s first take a look at some stats to grab your attention.

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Six key considerations for succeeding with digital transformation

This is a summary of the six key points from a talk I made in Shanghai (with Tencent) on behalf of Econsultancy on strategic management issues in digital transformation.

In addition, I've given my first reflections about the Chinese digital market.

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