Posts tagged with Ppc Algorithm

Google's PPC algorithm changes: the experts' view

Last week, Google (as well as announcing SSL encryption for search) introduced perhaps the most significant changes to its PPC algorithm for some time. 

Google has changed the proportion of quality score weighting to make landing page relevancy more important, a moving away slightly from of click through rate (CTR) as the primary metric for an ad's success. 

I've been asking some PPC experts about how the changes will affect brands and advertisers... 

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