Posts tagged with Production

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Start Me Up! A profile of Moovd, turning your words into animated video

For years, video has been a pain in the bottom. Video production companies know it, and they charge handsomely for it.

Increasingly, start-ups are trying to disrupt professional video production, to provide an easy solution for marketers to create their own none-too-shabby work.

Moovd is the latest of these companies, and turns text into animated text videos. Try it yourself, you can make videos in a few seconds (I've been making childish videos all morning).

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Should companies outsource content marketing?

The number of search queries for the term 'content marketing' has more than doubled in the past two years, reflecting an obvious fact: despite the fact that content marketing isn't new, it's of increasing interest to a growing number of companies.

Just how much interest is there? According to research by the Custom Content Council and ContentWise, marketers are increasing how much of their budgets they devote to content marketing and all told, 79% of marketers report moving into branded content "at a moderate or aggressive pace."

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Five multichannel tips for publishers

Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.

A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.

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