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Posts tagged with Push Notifications

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.


How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

ladbrokes push notification

Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications.

The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a very effective marketing channel.

I’ve previously written of my love for push notifications as I think they’re a very effective way for brands to engage with consumers.

For example, if I get a message from my Rolling Stones app then I’ll almost definitely open it up and see what Mick wants to tell me.

Similarly if I get a notification that H&M has a sale on then I’ll probably see what’s up for grabs.

Data from Urban Airship shows that push messages increase both engagement and retention by as much as 40% and 116% respectively (though it’s worth noting that the company makes money by selling its mobile marketing services).

Similarly, data gathered by Localytics from 28,000 apps found that users who enable push notifications have a nearly 3x higher retention rate compared to those who disable them.

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iphone 5s

RFID vs. iBeacons: Which is better for event marketing?

Marketers and retailers have been quick to begin trials with iBeacons after the technology was added to iOS7 last year.

We’ve seen a number of interesting experiments, such as automated messaging in airports, cinemas and baseball stadiums.

The speed with which these trials have been expanded for general consumer use is in stark contrast to the years spent covertly trying to find a use case for NFC.

While NFC technology is unlikely to disappear altogether, it appears that iBeacons are a more attractive proposition.

Another area that iBeacons might be extremely useful for is at events and conferences, such as our own Festival of Marketing.

I’ve come across several intriguing trials in recent months, though it faces stiffer competition from other technologies in this space, namely RFID.


Cross-channel marketing 2014: trends & opportunities [infographic]

The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities. 

The infographic below provides a glimpse of some of the key data points and trends covered in the report which is based on a survey of almost 1,000 marketers.

Among other findings, the research has found that a clearly defined strategy and understanding of the customer journey are the most important factors for enabling effective orchestration of cross-channel marketing.

See below for more juicy stats from the infographic which has been created by Datatrouble


Eight interesting internet marketing statistics we've seen this week

It's time again to round up some of the most interesting internet marketing statistics we've seen this week.

This time round it includes eBay's partnership with Argos, big data, mobile marketing, alternative delivery methods and customer service.

For more of the same, download our Internet Statistics Compendium...

Rolling Stones logo

How Walmart, Asda and The Rolling Stones use mobile push notifications

Push notifications have the potential to be a powerful tool for mobile marketers as they allow businesses to target app users with timely, relevant news and offers.

A new Mobile Maturity Report from Urban Airship indicates that they are a widely used marketing tactic, with more than half of companies with apps reporting that they use push notifications to engage their audience. 

With the exception of finance companies, 70% to 80% of companies with apps use push regularly.

However from personal experience I’ve found that very few companies make use of push messages. My phone is loaded with various apps from all the reviews I’ve written over the past few years, yet only one or two have ever sent me notifications.

I’ve previously blogged about Debenhams’ clever use of push messages, which were timed to coincide with seasonal sales or events such as Valentine’s Day or payday. These messages were enough to make me click through to the Debenhams app, even though it’s not really the sort of retailer I tend to buy from.

Here I'll look at the push messages I've received from Walmart, Asda and The Rolling Stones. And for more information on mobile marketing, download Econsultancy's Mobile Commerce Compendium.


How mobile app data can be used to engage and retain customers

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough to keep the user returning, but other times the users might need a little reminder to send them back to the mobile apps they may not have opened in a while.

According to data from Localytics, 22% of people who download an app only use it once. This means that marketers really need to be thinking about how they can attract their customers back to their mobile apps.

This thinking should go beyond just app downloads and focus more on value and engagement. This can be done in a number of ways, in terms of marketing, these can include push notifications, location-based services, in-app messaging and SMS.


Eight mobile push notification mistakes to avoid

Though potentially a powerful tool for marketers, push notifications on apps can be a real pain for many people. 

This means marketers need to be very careful about their use of this tactic but, sadly, not all do.

In one case, a nine year old was told "you'll pay for this on judgement day" after failing to feed a virtual pet. 

Courtesy of Urban Airship, here are some mistakes to avoid, and examples of good and bad (mainly bad) push notifications...


How push notifications can boost your mobile strategy

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough of a pull for users, but other times the users might need a little push. 

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