Posts tagged with Site Redesign

Econsultancy's responsive site redesign: six months on

The effects of Econsultancy's site change are still only just becoming known six months on.

This is what we have learned so far...

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B&Q

B&Q's new £60m responsive website reviewed

You can’t buy much for £60m these days.

That’s the amount Real Madrid paid for James Rodriguez, the sum that Michael Gove wanted to spend on a new yacht for the Queen, and the exact figure that B&Q has apparently invested in its new website.

Clearly the home and garden retailer didn’t wish to be outdone by Selfridges, which recently invested a mere £40m to revamp its website.

When I interviewed Michael Durbridge, B&Q's director of omnichannel, last September he said that the new site would be launched alongside an upgrade to the company's backend systems.

This would allow the website and in-store ordering systems to run off the same database, with the user interface customised for each channel. B&Q would then have taken a huge step towards forming a single customer view.

So, just how good is this new £60m responsive site?

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Q&A: Alex Econs on ICON Printing's site redesign

Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France.

Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts.  

One of these clients was Alex Econs, founder and director of ICON Printing; an SMB producing customised clothing and accessories for an impressive client list.

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Three things SEOs need to know to prevent site redesign disaster

Site redesign is an inevitable, cyclical part of online business.

It can have thrilling pay offs, and sometimes it’s just plain necessary.

It’s certainly a high-pressure time if you’re an SEO, as site redesigns pose risks as great as their rewards. 

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