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Posts tagged with Unsold Inventory

Magazines want to end their ad network woes. By creating a new ad network.

Magazines are desperately searching for new ways to stave off the bleeding of their advertising losses. Last week they came up with the idea of an online marketplace that could bundle and sell subcriptions to e-readers. Now they're thinking of ending their love/hate relationship with ad network by creating one of their own.

That is an endeavor easier said than done.

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