Luxury and generative AI: is innovation worth the risks?
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
It’s been a big news week for the social platform, as the US House of Representatives passed a bill that could lead to TikTok being divested or banned in the United States, leaving investors and users uncertain as to the app’s future. At the same time, the Financial Times reported that TikTok reached record revenues […]
We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.
Influencer marketing is a rapidly growing industry, enabling brands to engage audiences in creative ways that promote authenticity and trust. This report provides tools, frameworks and best practice guidance for organisations looking to incorporate influencer partnerships into their broader marketing mix, with industry expertise and case studies to help apply the learning.
For marketers to select influencers who are a relevant and authentic fit for the brand and the audience, the process needs to be a careful balancing act between qualitative and quantitative research.
The global baby products brand partnered with Manifest to highlight diversity in feeding journeys, driving consumer engagement by encouraging parents to share their own stories. Tommee Tippee|Manifest
Working with BODEN Agency, the scholarship programme promoted its partnership with Echazarreta across paid media channels and earned PR coverage, aiming to inspire Hispanic high school students in the US to pursue further education. McDonald’s HACER® National Scholarship | Boden Agency
Drinks brand Jameson gave its Black Barrel whiskey a double shot of publicity with an experiential campaign that harnessed content creators’ enthusiasm for the spirit.
The only celebrity and influencer marketing platform you need. Join thousands of the world’s leading businesses that trust Influencer Intelligence’s data intelligence tool to identify and connect with the most relevant influencers for their brand.
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.
The latest trends, developments and statistics in social media. Stories this quarter include new ad partnerships between Amazon, Google and the social networks, the latest AI features from Meta and Snap, as well as the changing fortunes of TikTok and X.
The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.