{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Assaf Henkin

Assaf Henkin

Content marketing best practice: three examples

The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”.

Certainly 2013 has so far seen a variety of how-to guides explaining the key considerations for successful content marketing campaigns.

However, the reality of mounting a content marketing strategy is often different to the theory.