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Author: Drama 2.0

Drama 2.0

Known for his critical analyses of Internet startups, Drama 2.0 enjoys exploring technology and how it impacts media, marketing and culture.

Drama 2.0 is a member of the Econsultancy blogging team.

The lessons I've learned as a blogger

The blogosphere has changed. The euphoria that marked the rise of the blogosphere has been muted by reality (also known as the global economic meltdown). The passion that characterized the most prominent bloggers has given way to the problems that characterize "success."

Even I'm disappointed in the changes that have taken place in the blogosphere, despite the fact that my role as a D-list contrarian blogger was to point out the inevitable bust that was coming.


Why the real-time web isn't really important

There's a new buzzphrase floating around - the "real-time web."

I won't mention the service this buzzword is often attached to. There's already far too much discussion of it.


All atwit over nothing?

Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.

I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.


Blogging is dead, long live blogging

I've discussed the economics of blogging numerous times in the past. Can blogging be a viable career? Can the blogosphere mint hoards of new millionaires? These are all questions that many have asked over the past several years as the blogosphere has grown in size and prominence.

Despite the fact that I have been able to turn my blogging activities into a bit of cash, I've remained skeptical about blogging as a business and as a career, which is why the man behind Drama 2.0 still calls 'international business' his primary line of work.


Chris Anderson re-evaluates the economics of 'free'

He may be selling books, but reality has not been kind to Chris Anderson. His theory that the future of business is selling more of less as presented in his best-selling book, The Long Tail, is refuted by observational data.

And his latest novel idea - that the future of business is $0.00 - looks downright absurd in today's economy. That's the thesis behind his upcoming book, Free. In fact, it's so absurd that Anderson had to address the elephant in the room in a recent guest piece in The Wall Street Journal.


Is the unique visitor an endangered species? Duh

Metrics matter. Every online publisher and every digital marketer knows this.

In a new article, BusinessWeek's Sarah Lacy asks the question: is the 'unique user' metric an endangered species?


Will the recession strain 'the long tail'?

I've been critical of Chris Anderson's long tail 'theory', which argued that "the future of business is selling less of more".

The quantitative evidence suggests that Anderson's thesis was a bit too aggressive. In most industries, from retail to music, the 'head' is still as important as it was decades ago.


Palm proves that you can teach an old dog new tricks

Most of us tend to root for the underdog. There's something powerful in the thought that the most disadvantaged can muster up the strength to overcome a significant challenge or a more potent competitor.

Few, however, seemed to be rooting for Palm, the company that created the market for the smart phone.


Silicon Valley's irrational focus on 'disruptive technologies'

Kevin Kelleher of GigaOM believes that: "2009 may smile on disruptive startups." In his opinion, "There is, however, a way for startups to not only stand out in this recession, but thrive in it: By being as disruptive as possible."

'Disruption' is one of those words Silicon Valley entrepreneurs, VCs and observers have come to love.


Drama 2.0's predictions for 2009

With the New Year right around the corner and this being my last post for the year, I figured it was time to go on record with my predictions for 2009.

The last half of 2008 has been interesting and changed the dynamic in the internet economy as financial markets collapsed and the global economy faltered. This will set the tone for 2009.

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LeWeb '08 - how not to run a technology conference?

Loic LeMeur, a popular French tech entrepreneur and blogger who runs a Web 2.0 startup called Seesmic when he has spare time, is the organizer of LeWeb, arguably one of Europe's most 'star-studded' internet conferences.

The first LeWeb conference took place in 2005 and has grown from a modest 250 attendees that first year to over 1,800 in 2007. As Paul Carr of The Guardian notes in his report on LeWeb 2008, LeWeb has seen its fair share of controversy and criticism in the past.

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eMarketer cuts social network ad spend projections

In what seems to be a frequent occurrence, research firm eMarketer has cut its estimates for ad spend on social networks.

In May, the firm estimated that spending on social network ads would reach $1.4bn. That number has been lowered to $1.2bn.

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