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Author: Jan Vels Jensen

Jan Vels Jensen

How to deal with fake online reviews

Online reviews are worthless, some would have us believe, because of the level of fake postings.

However, with the right safeguards in place, fake reviews can be contained and dealt with. 

Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.

4 comments

What to do when consumer reviews turn ugly..

While online reviews are a positive thing for businesses today, there can be some downsides.

Discover how to deal with these and turn them into a positive for your company.

3 comments

Your guide to competing in the age of social proof

In the world of social media, social networking and instant access to information, people have become more talkative than ever.

So it comes as no surprise that when making a decision online, consumers look to the readily accessible experiences of others and have done so since the dawn of the internet.

With 70% of people trusting consumer opinions posted online, it is essential that any ecommerce business keeps up with the demand for social proof, allowing other consumers to read and hear about other people’s experiences with a given product or service.

To get the best conversion rates and beat the competition, your business must prove to potential buyers that people like your product.

Here’s how to bring consumers and companies together.

0 comments

How to sell your brand through socially shared reviews

Online reviews of your company and its products and services are great tools for growing your online reputation that consumers trust.

That value goes so much further when customers not only write reviews about you but share them through social media channels too. 

0 comments

Five ways to handle negative online reviews

Many businesses have shied away from getting involved with online reviews because of the fear that bad reviews will ruin their business.

But it’s just not true. Everyone knows that no business is perfect and that sometimes things can go wrong.

So across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from.

2 comments

The pitfalls of online reviews

Online reviews are now essential to most shoppers’ purchasing decisions, and that’s exactly why you cannot afford to ignore them any longer.

Here are some common arguments against using reviews, and how to overcome them...

5 comments

Google Seller Ratings: what you need to know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales.

Think of them as your star salesperson, who regularly tempts in new customers.

2 comments

How trust signals can double your conversions

The role customer reviews are playing on the conversion landscape is increasing significantly, with more shoppers looking to friends and peers for guidance on purchasing decisions. 

However, reviews are just one factor, and there are other ways to reassure your customers that they are safe when shopping with you. 

3 comments

How to handle online reviews this Christmas

Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true.

Everyone knows that no business is perfect and that sometimes things can go wrong.

So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from.

2 comments