Author: Linda Bustos

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Director of Ecommerce Research for Elastic Path Software, blogger at GetElastic.com

telecom shopping cart

Eight conversion essentials for telecom e-shops

Telecoms selling wireless devices and services face unique conversion challenges.

Supporting customers through a complex sales decision made once every few years that often includes a bundle of phone and tariff plan, add-on services and accessories requires attention to nine key areas from home page to shopping cart.

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