People don’t much care for brands’ self-promotional messages on their company Twitter feeds.
When brands tweet users don’t engage, because it doesn’t look like an authentic message from someone they know or trust, it just looks like an ad.
Of the 0.5% of Twitter users that influence the rest, product based brands are rarely the big influencers.
TV presenter Mary Portas believes that Britain’s high streets have been subjected to decades of erosion, neglect and mismanagement, which has led them to the point of extinction, but she’s overlooking a very simple truth.
British consumers habits have changed. The UK has migrated online. To coax local shoppers out from behind their computer screens and back into high street stores British businesses need to reach customers online.
Online advertising should be the answer, but a lack of systems that work have constrained widespread online ad adoption amongst Britain’s smaller, local businesses.