Author: Will McInnes

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Real-time marketing: just a fad?

The Super Bowl, despite being centered on a sport very few nations even care about, still represents a significant milestone many marketer’s calendars.

The sheer effort and attention means that whether you market to Americans or not, it is still a marketing spectacle that deserves attention.

Each year also heralds in a new shift in how the world’s leading brands are selling themselves, often trailblazing a global legacy in the way modern advertising is conducted.

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