Posts tagged with Ad Text

Six advanced ad text testing considerations

Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing.

Planning is probably the most important part of ad text testing. Without a solid plan you are simply going to stick a load of messages out there and see what comes back.

This can lead to unfair testing practices and ultimately, worse results.

Find out what you should be considering when it comes to ad text testing...

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